We've talked about WHY you should build your personal brand as a superintendent and how to define your intentions. Now let's look at how to put your branding into action... As Superintendent, you are responsible [...]
There is more to working with the media than simply responding to questions. You need to develop a cooperative relationship, and become a valued resource.
Many high-earning celebrities... sponsor charities, donate items for fundraising auctions, or make pledges to crowdfunding campaigns. Still others engage in “soft grants,” donating funds to projects that capture their interest.
Identifying who needs to hear your message is only part of the communications process. You must also ensure that they receive and understand your message.
By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.
Surveys, focus groups, online discussions, and interviews with key influencers provide the information required to set goals and objectives, develop key messages, identify target audiences, and create effective communications strategies and tactics.