When a crisis occurs in a school district, it is essential that calm be restored as quickly as possible. That happens more easily if stakeholders have confidence in school leadership. However, that confidence must be present [...]
Our latest podcast episode is a conversation with Paul Imhoff, Superintendent of the Upper Arlington City Schools. Carole talks with Paul about creating community based, living strategic plans that transform school districts. One of the [...]
There is more to working with the media than simply responding to questions. You need to develop a cooperative relationship, and become a valued resource.
Identifying who needs to hear your message is only part of the communications process. You must also ensure that they receive and understand your message.
By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.
Surveys, focus groups, online discussions, and interviews with key influencers provide the information required to set goals and objectives, develop key messages, identify target audiences, and create effective communications strategies and tactics.
Typical among school districts, about 65 percent of Dublin’s residents don’t have children in the district, say Dublin schools administrators. So how does a school district keep empty-nesters involved and invested? Feed them, and promise [...]