There is more to working with the media than simply responding to questions. You need to develop a cooperative relationship, and become a valued resource.
Many high-earning celebrities... sponsor charities, donate items for fundraising auctions, or make pledges to crowdfunding campaigns. Still others engage in “soft grants,” donating funds to projects that capture their interest.
Identifying who needs to hear your message is only part of the communications process. You must also ensure that they receive and understand your message.
Surveys, focus groups, online discussions, and interviews with key influencers provide the information required to set goals and objectives, develop key messages, identify target audiences, and create effective communications strategies and tactics.
Typical among school districts, about 65 percent of Dublin’s residents don’t have children in the district, say Dublin schools administrators. So how does a school district keep empty-nesters involved and invested? Feed them, and promise [...]
When I became a Treasurer I knew that I would have to report financial information to the Board of Education at least monthly, discuss finances with the Superintendent when needed and communicate/explain our fiscal situation [...]