There is more to working with the media than simply responding to questions. You need to develop a cooperative relationship, and become a valued resource.
Many high-earning celebrities... sponsor charities, donate items for fundraising auctions, or make pledges to crowdfunding campaigns. Still others engage in “soft grants,” donating funds to projects that capture their interest.
Identifying who needs to hear your message is only part of the communications process. You must also ensure that they receive and understand your message.
By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.
Typical among school districts, about 65 percent of Dublin’s residents don’t have children in the district, say Dublin schools administrators. So how does a school district keep empty-nesters involved and invested? Feed them, and promise [...]
The pressure on public schools today is immense. Public Schools are expected to be all things to all people. Provide top scores on testing, be accountable for every penny of tax dollars being spent and [...]