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Keyword Archives: community

How to form an authentic voice for your social media

Two teachers looking at a computer discussing social media

September 7, 2017

Forming an authentic voice

Which brands best leverage social media and mass communication with a unique, singular voice? Wendy’s is a strong local example.

The world of social media is a crowded place. With so many people and organizations sharing content in a 24/7 news and information cycle, it can be difficult to stay focused and cut through the clutter.

But it’s not impossible for your school to stay focused and form an authentic social media voice.


Posted in Social Media, Strategies
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Tips for Updating and Maintaining School Website

Tips for Updating and Maintaining School Website

August 30, 2017

Your school website is one of your most valuable marketing tools. It provides a one-stop look at what you have to offer for students and the community. Making sure it reflects well on you and provides the information parents, and community members, need and want is vital. This requires regular updates and maintenance, but it is easier than you may think. Follow these tips for keeping your school website up-to-date and informative.


Posted in Technology
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Tips for How School Administrators Can Build Trust in the Community

Tips for How School Administrators Can Build Trust in the Community

June 23, 2017

School administrators face challenging tasks and not all of which are directly related to providing support and structure for their school’s classrooms. Administrators are also expected to mold and shape the relationships between the community and the school itself. That bond provides a great deal of fortification against the winds of change and improves the chances of success for both students and the school. The team at Allerton Hill Consulting, LLC would like to offer the following tips to help school administrators make the most of the ever-present relationship between the school and the community that it serves. 


Posted in Uncategorized
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Summer Break

July 28, 2016

Finals are over, swimming pools have opened, and school books have been tossed aside – it is officially summer. However, the thought of summer break can evoke many different reactions. To students it may mean months of freedom and neglect of their educational materials. For parents, it may mean finding ways to fill free time. However, for many teachers and school districts there is no real break, but instead an opportunity to stay connected with students, parents, and the community, and prevent a lapse in learning. Even with students away from school, there are several ways to keep them reading and learning, which seeks to benefit all parties come August. Additionally, it is to the benefit of the school district that it stays active in the community and upholds a positive image of a district that is truly caring and involved.

Firstly, it is essential for schools to keep in touch. Without regular information being passed along to students directly from their teachers, utilizing mailing systems and social media becomes even more important. Sending out newsletters to student households is a great way to give out tips on retaining last year’s lessons, preparing for back-to-school, or sending updates on programs that the school may be hosting. Most importantly, creating a consistent presence is a comfort to parents as well, and will not go unnoticed during future levy campaigns. The same can be said for a presence on social media, keeping the district more accessible and up-to-date.

Secondly, schools can benefit from being more involved as well. Most cities or towns have an influx of parades, fairs, family days, and other public events in the summer months. These are perfect opportunities to make the school district one with the community and reach out to families and students. Giving out tips on reading retention, holding book drives, book giveaways, or even tabling with fun math based games or science experiments encourages parents to keep their children mentally engaged and garners trust in the school. However, districts don’t need to wait for an event to be active; a public library or even the school itself can provide further opportunities for involvement. The library is the perfect place for one or all of the reading centered events previously described. Furthermore, an even simpler solution to fighting the reading lapse could be allowing students to rent books from the school library throughout the summer as well.

Summer break shouldn’t be seen as freedom from education, but time to engage. When a school district utilizes these months wisely, the benefits are seen throughout. Students come back to school better prepared, parents are happy that their children are busy and their schools involved, and the responsibility of teachers to make up for months of neglect is lessened. Ahead is a brighter school year with strengthened relations and trust between the school and the community.

Posted in Community Outreach
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AHC on Social Media, Part 1: The 4 C’s

August 13, 2015

As the 2015-16 school season starts, this is a great time to reassess and ramp up your social media efforts as a school district. For the next 7 Fridays, I will be sharing some general information about social media platforms, best practices for maximum impact and strategies for staying current and sane while managing an ever-evolving world of communities.

First, let’s talk about more general best practices and concepts to keep in mind regardless of the size of your social media following or which platforms you are using.

Your intentions and usage should always reflect The 4 C’s of Social Media:
and Connections



Use social media to get information out! Whether you are making sure people know about an upcoming school holiday, promoting the fall choir concert or encouraging people to get out the vote, social media will get information in front of people’s eyes in an immediate and unavoidable capacity. Both Business Insider and UBM Tech’s Social Media @Work report that as of 2013, over 60% of all internet users go to social media for part or all of their news. Why not make sure YOUR news is being read at the same time?

(Content should be presented in a way that best reflects the medium you are using. Images work great on many platforms but need to be optimized for each network. Hashtags also serve different purposes on different networks. We’ll talk more about what goes where next week.)



It is not enough just to post regularly – daily! – across your social networks. Take the time to read and respond to comments and direct messages in a timely fashion. If someone comments on your wall, respond to them publicly as well. Chances are, others have the same question – and it will also encourage more comments and growing conversations! Be sure to address concerns and questions in a thoughtful and specific manner. If you don’t know an answer, promise to provide one and then follow up! This also means, of course, that anyone who is representing your school district on social media accounts must have easy access to information from top sources.

That being said, you should never engage with abusive or troll behavior. Any posts to your wall can reflect on you negatively if you they are not dealt with quickly and decisively without inciting further negativity or an escalation of an argument. Any comments that are defamatory towards your students or staff, that contain hate speech or that are antagonizing the conversation should be quickly deleted AFTER you take a screenshot of the offending comment and save it for future offline discussions and to protect your account’s integrity. Multiple offenders should be blocked from participating on your page.



There is a reason social media platforms are called networks. You should not only be posting your own content on your own accounts. Take the time to engage with students, parents and community members on their own page. This will prove that you are open to more conversations and are participating in social media as a community member and not using it as a bullhorn.

Obviously, you shouldn’t be chatting about last Friday’s party at a student’s house on Facebook or “liking” a student’s selfies on Instagram. But re-tweeting a student’s excitement about an upcoming football game or sharing a community organization’s calendar of events will show that you are paying attention and will earn you more followers.



Are you looking for volunteers for your next blood drive? Do you need more intern applications? Are you looking for student contributions to your school Facebook page? Just ask! Social media should be an extension of your day-to-day community and should serve as a way to connect people with your school’s message and your needs. A “backpack express” note will only reach the parents who read it but a Facebook post has the potential to be shared across networks and find the right people to fill your needs.


For more general thoughts on how to approach your social media strategy, you can refer to this guide of “Do’s And Don’ts” for social media best practices:
(click to view image in full size)Allerton Hill Consulting Social Media Best Practices & Tips Guide



Next week (21 August): What goes where? Determining which social media networks are best for what kinds of content and engagement.

Posted in Social Media
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