There is more to working with the media than simply responding to questions. You need to develop a cooperative relationship, and become a valued resource.
Identifying who needs to hear your message is only part of the communications process. You must also ensure that they receive and understand your message.
With the recent announcement that Facebook had 1 billion users online in one day, there is no question that maintaining a consistent Facebook presence should be an important part of your social media - and [...]
Organically developed on Twitter by its first power users, hashtags are now a ubiquitous tool on social media. They still have dominance on Twitter but are also used on Instagram, Facebook, Pinterest, Google+ and many [...]