Allerton Hill Blog

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Category: Strategies

From the Podcast: It’s summer time. Now is the time to plan for the fall!

Man on laptop at the beach

July 3, 2017

In this episode, Carole Dorn-Bell and Joel Gagne talk about how to use the summer to prepare for the upcoming school year.

The bottom line: It’s not wise to just turn off the lights or go on cruise control.

The less chaotic summertime can be a great chance to learn new forms of social media, prepare newsletters, conduct polling or manage outreach for an upcoming fall ballot.

“Summer goes away quickly, and so before you know it you are right on top of some of those publications and the need to get those out,” Dorn-Bell says. “So take advantage of the bit of luxury of time that you have with those and get those done.”

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Posted in Podcast, Strategies
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Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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February Newsletter: Efficiency vs Effectiveness

February 6, 2017

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Posted in Community Outreach, Social Media, Strategies
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Create Once Publish… Enthusiastically

February 1, 2017

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Posted in Social Media, Strategies