August 15, 2018
for industry news, case studies, new media & communications strategies
August 15, 2018
May 29, 2018
In this episode, Carole speaks with Alicia Mowry from the Delaware Area Career Center in Ohio about using career centers to get ahead. The two discuss the best time to start visiting career centers, how to use career centers to get ahead and what’s changed in the past 40 years.
“We talk to a lot of parents and they want to know how to stand out on a college application,” Alicia explains.
May 10, 2018
Diane founded the company 21 years ago with a passion for developing leaders, including administrative teams and boards of education.
March 5, 2018
In this episode of the We Love Schools podcast, host Joel Gagne speaks with guests from the Mineral Point Unified School District in Wisconsin: Luke Francois, the district’s Superintendent, and Joelle Doye, Communications Director. They discuss the importance of school communication experts, and how it is rare for a rural district to have an expert on staff.
November 29, 2017
In this episode of the We Love Schools podcast, host Joel Gagne speaks with Dr. Ray Lechner, superintendent of Wilmette Public Schools (District 39), about good communication strategies for schools. Wilmette is consistently one of the best school districts in Illinois, and Dr. Ray attributes that to their communication strategies as well as a focus on every child.
November 6, 2017
In the latest episode of the We Love Schools podcast, host Joel Gagne speaks with Dr. Dave Palzet, superintendent of Pleasantdale Elementary District 107 in Illinois. Gagne and Dr. Palzet discuss how educators are moving beyond classroom walls and rethinking public school.
October 24, 2017
It’s hard to concentrate on a single goal in an environment of 24-hour news and social media. From the White House to your school, everyone can struggle at times. How do you move a project and its messaging forward, in harmony, from start to finish? Here are a few ways how your school can stay on message.
September 18, 2017
In this episode of the We Love Schools Podcast, hosts Carole Dorn-Bell and Joel Gagne talk about uncertainty around school funding and the huge impact it can have on schools. A lot of school levies are on the ballot in the fall, and if these levies don’t pass, it can have a huge impact on the school and the community, and it can be difficult for a school to operate within this cloud of uncertainty.
“Number one, talk about it with your community,” Dorn-Bell says about the uncertainty that can surround school funding. “Because if you don’t talk about it, it must not be happening. And then if something really bad happens, like funding is just ripped out from under you, your community is going to say ‘What the heck?’ and ‘Where were you?’ and ‘Why weren’t you telling us that this was going to happen?'”
September 11, 2017
In this episode of the We Love Schools Podcast, host Joel Gagne talks with Marlon Marshall, a founding partner at 270 Strategies, about the 2016 presidential election and what’s to come for schools, both politically and legislatively. Marshall served as Special Assistant to the President and Principal Deputy Director in the Obama White House Office of Public Engagement, where he led on-the-ground enrollment for the Affordable Care Act.
In the 2016 election, public education, usually a hot-button topic, took a backseat to other debates. Marshall expects much the same in 2020, when President Trump is likely to seek re-election.
But he says those discussions around education can take place locally.
“I think education is really really important,” he says. “I think if we could get candidates to really start talking about that and… tie it to people’s economic futures and why education is important, I do think there’s a lot that can be done at the local level.”
September 7, 2017
Which brands best leverage social media and mass communication with a unique, singular voice? Wendy’s is a strong local example.
The world of social media is a crowded place. With so many people and organizations sharing content in a 24/7 news and information cycle, it can be difficult to stay focused and cut through the clutter.
But it’s not impossible for your school to stay focused and form an authentic social media voice.