Allerton Hill Blog

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Category: Strategies

From the Podcast: Strategic planning for schools

Strategic planning for schools, photo of a group of people planning together

May 10, 2018

Discussing strategic planning for schools with Diane Egbers

Host Carole Dorn-Bell speaks with Diane Egbers, the owner of Leadership Excelleration, Inc., about strategic planning for schools.

Diane founded the company 21 years ago with a passion for developing leaders, including administrative teams and boards of education.

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From the Podcast: School communication experts

School communication experts, people designing a school newsletter, Allerton Hill Consulting

March 5, 2018

Discussing the power of school communication experts with Luke Francois and Joelle Doye

In this episode of the We Love Schools podcast, host Joel Gagne speaks with guests from the Mineral Point Unified School District in Wisconsin: Luke Francois, the district’s Superintendent, and Joelle Doye, Communications Director. They discuss the importance of school communication experts, and how it is rare for a rural district to have an expert on staff.

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From the Podcast: Communication strategies for schools

Communication strategies for schools, represented by a whiteboard with Post-It notes during a strategy planning session

November 29, 2017

Discussing communication strategies for schools with Dr. Ray Lechner

In this episode of the We Love Schools podcast, host Joel Gagne speaks with Dr. Ray Lechner, superintendent of Wilmette Public Schools (District 39), about good communication strategies for schools. Wilmette is consistently one of the best school districts in Illinois, and Dr. Ray attributes that to their communication strategies as well as a focus on every child.

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From the Podcast: Rethinking the public school experience

Male teacher with a young male student using a digital tablet, related to the We Love Schools podcast on rethinking public schools

November 6, 2017

Moving Beyond the Classroom Walls: Rethinking Public School

In the latest episode of the We Love Schools podcast, host Joel Gagne speaks with Dr. Dave Palzet, superintendent of Pleasantdale Elementary District 107 in Illinois. Gagne and Dr. Palzet discuss how educators are moving beyond classroom walls and rethinking public school.

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How your school can stay on message

Woman pointing at Post-It notes, describing a message to other school leaders

October 24, 2017

Overwhelmed? Here’s how your school can stay on message

It’s hard to concentrate on a single goal in an environment of 24-hour news and social media. From the White House to your school, everyone can struggle at times. How do you move a project and its messaging forward, in harmony, from start to finish? Here are a few ways how your school can stay on message.

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From the Podcast: School funding uncertainty

Woman crunching numbers on a calculator relating to school funding

September 18, 2017

Operating with school funding uncertainty

In this episode of the We Love Schools Podcast, hosts Carole Dorn-Bell and Joel Gagne talk about uncertainty around school funding and the huge impact it can have on schools. A lot of school levies are on the ballot in the fall, and if these levies don’t pass, it can have a huge impact on the school and the community, and it can be difficult for a school to operate within this cloud of uncertainty.

“Number one, talk about it with your community,” Dorn-Bell says about the uncertainty that can surround school funding. “Because if you don’t talk about it, it must not be happening. And then if something really bad happens, like funding is just ripped out from under you, your community is going to say ‘What the heck?’ and ‘Where were you?’ and ‘Why weren’t you telling us that this was going to happen?'”

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From the Podcast: The next four years for public education

Children running through the hall in a public school

September 11, 2017

The future of public education

In this episode of the We Love Schools Podcast, host Joel Gagne talks with Marlon Marshall, a founding partner at 270 Strategies, about the 2016 presidential election and what’s to come for schools, both politically and legislatively. Marshall served as Special Assistant to the President and Principal Deputy Director in the Obama White House Office of Public Engagement, where he led on-the-ground enrollment for the Affordable Care Act.

In the 2016 election, public education, usually a hot-button topic, took a backseat to other debates. Marshall expects much the same in 2020, when President Trump is likely to seek re-election.
But he says those discussions around education can take place locally.

“I think education is really really important,” he says. “I think if we could get candidates to really start talking about that and… tie it to people’s economic futures and why education is important, I do think there’s a lot that can be done at the local level.”

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How to form an authentic voice for your social media

Two teachers looking at a computer discussing social media

September 7, 2017

Forming an authentic voice

Which brands best leverage social media and mass communication with a unique, singular voice? Wendy’s is a strong local example.

The world of social media is a crowded place. With so many people and organizations sharing content in a 24/7 news and information cycle, it can be difficult to stay focused and cut through the clutter.

But it’s not impossible for your school to stay focused and form an authentic social media voice.

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From the Podcast: Financial Communication Plans and listening to your community

A group of parents and teachers discussing a school's financial communications plan

August 28, 2017

In this episode, host Carole Dorn-Bell speaks with Jenni Logan, named the 2016 Outstanding Treasurer/CFO of the Year by the Ohio Association of School Business Officials’ Foundation for School Business Management. Logan, who is treasurer of Lakota Local Schools near Cincinnati, talks about a Financial Communication Plan, lessons learned from losing ballot initiatives and the value of a listening tour.

Dorn-Bell and Logan first discuss the benefits of having a prospectus document, which weaves together and combines the narratives of what’s happening academically, facility-wise, operationally and fiscally.

“Because those are all so interrelated,” Dorn-Bell says. “It’s this fabulous document.”

Many school districts struggle with financial communication, so it’s important to have materials conveying all relevant details.

“We communicate quite a bit about what’s going on instructionally inside the walls of the school district,” Logan says. “But the financial piece, we don’t do as often.”

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Posted in Education, Podcast, Strategies
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How to Continue Your School Marketing Efforts During the Summer

How to Continue Your School Marketing Efforts During the Summer

August 16, 2017

Summer vacation gives teachers and students a much-needed break from school, but that doesn’t mean you should cease your efforts at marketing your school in the community. In fact, school vacation provides numerous opportunities for you to grow your presence and show off your commitment to the community.

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