Imagine it, some Monday morning you hit your Facebook app on your phone and … nothing. What? Nothing? How can that be? Well, it happened – Facebook and Instagram went down. For SIX hours!
While millions of people sat around in bewilderment (and maybe even a little panic), I got to thinking … How does this impact public schools?
The answer to that question really depends on how you are using social media for your school district. And spoiler alert, there is a path of least resistance.
Let’s cut right to it … social media for public schools is a marketing tool, NOT a communication vehicle. More on that here. Those school districts using social media as a tool to push information most definitely felt the pain with this outage.
Using social media as a strategic tool to tell your school story? Then little to no impact was felt, aside from assessing the status of content once the platforms were back online.
The point here – using social media strategically to celebrate your schools and engage your community with positivity by nature enables flexibility, and leaves less cleanup work on the other side of a technology malfunction.
Work smarter, not harder.
