December 12, 2017
Discussing sharing stories to engage the community with Lynda Tran
We Love Schools podcast host Joel Gagne talks with Lynda Tran, founding partner at 270 Strategies, about sharing stories to engage the community. Lynda was also the press secretary for Organizing for America, among many other impressive roles, and she shares her insight on highlighting individual stories, crisis communication plans and more.
Lynda and Joel discuss the importance of public schools and how sharing stories to engage with the community can help them communicate effectively.
“At the heart of it all, I believe it is part of our government’s responsibility to make sure that we arm our kids with the tools that they need to be successful in life,” Lynda says.
Joel asks Lynda if she has any advice as schools try to navigate communication in 2017.
“I think first and foremost school systems and individual schools need to be thinking about how they’re highlighting successes that they’ve had,” Lynda says.
She says that schools should always be thinking about positives they can share with their communities. Once they figure out the story they’re going to share, the next step is to create a strategy on how to share that story effectively over all communication channels.
“Don’t be afraid to talk about an individual story,” Joel agrees. He says that powerful individual success stories are a fantastic way to connect with community members.
In addition to discussing how to share success stories effectively, Joel and Lynda discuss the importance of having a good crisis communications plan in place.
Joel asks Lynda what one book she would recommend to listeners of the We Love Schools podcast, and she suggests “The Giving Tree.”
She says the lessons found throughout “The Giving Tree” can be carried from childhood well into adulthood.
Listen to the full We Love Schools podcast episode on sharing stories to engage the community.
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