June 24, 2016
When advising schools on how to garner support for a campaign, we often include a bullet point that advises to encourage letters to the editor. Yes, even in this age of memes and Tweets and email newsletters, a letter to the editor is still an important tool to establish and grow support.
Why are Letters to the Editor relevant?
• Politicians and community leaders use letters to the editor as a gauge of community opinion.
• A letter to the editor will put a name to an issue and make it more personal.
• The length of a letter to the editor — typically around 150 words — allows you to expound on the finer points of a campaign or opinion, especially when compared to the 140-character limit of a tweet.
• A letter to the editor encourages your local paper to write more about a particular topic because you’ve demonstrated community interest.