Allerton Hill Blog

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Monthly Archives: February 2016

From the Podcast: How Schools Need to be Strategic When Going on the Ballot

Strategies for Schools and Campaigns / Podcast interview

February 29, 2016

In this week’s podcast, Joel speaks with Steve Avakian, a newspaper man and veteran educational consultant. His work has reached students in nearly every region in the state of Ohio.

“You have to be ultra creative and responsive to the public. A key element to make this possible is survey research.”

To SUBSCRIBE to our podcast via iTunes, click here.

Posted in Campaigns, Community Outreach, Podcast
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From the Podcast: New Trends in Public Education Roundtable

Roundtable Podcast discussion on trends in education

February 22, 2016

Carole speaks with Paul Imhoff & Dr. John Marschhausen about all of the new ideas and practices that school districts must address in our modern public schools. Topics include: teaching the “whole child”, how technology empowers personalization, testing, and school culture.

“What is [the world] going to look like when they are the leaders in 2035, 2040?” – Dr. John Marschhausen

To SUBSCRIBE to our podcast via iTunes, click here.


 Visit the We Love Schools Podcast Website »

Posted in Client Testimonials, Education, Podcast, Policy
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Strategies for Personal Branding Success

Branding Strategies for Superintendents // Communications Expertise from Allerton Hill Consulting

February 12, 2016

We’ve talked about WHY you should build your personal brand as a superintendent and how to define your intentions. Now let’s look at how to put your branding into action…

As Superintendent, you are responsible for not only carrying out your school district’s mission statement but for also representing it. You are the person who is first rewarded with successes and who will be blamed for shortcomings. It is critical to create a personal brand that reflects both your school’s goals but also your personality and your leadership skills.

Communicating your brand is a practice in consistency, creativity and authenticity.

There is no doubt that you should have a Twitter account. In this digital age, a Twitter account is the easiest way for you to consistently share your message and your accessibility. This isn’t your school’s account but yours as the face of your school district. You should write your tweets yourself so that they are in your own voice.

(Coming soon, we’ll look at how to hone your voice for social media.)

But Twitter is just one way to communicate your brand. Do not rely on it exclusively. You are your brand every time you appear in public, every time you engage with a student or staff member. Infuse the same personality, openness and leadership in meetings as you do in one-on-one encounters.

When an opportunity to represent the school presents itself — as a speaker at a conference, in a radio (or podcast!) interview or in a newspaper editorial, consider both your district’s mission as well as your personal brand. What do you want your audience to take away? Finding a balanced blend between the key themes of your school district and your personal brand will help emphasize your message in a meaningful and memorable way.

Posted in Community Outreach
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You Are Your Brand

Why is it important to build a personal brand as well as your school's brand? Communications for superintendents and schools from Allerton Hill Consulting.

February 10, 2016

Why Do I Need a Personal Brand when I Have Worked So Hard to Create a Brand for My School?

At Allerton Hill Consulting, we work hard with schools to create mission statements and actionable plans for growth and successful communication of those plans at every step of the way. The same careful attention that is paid to building a school’s brand should be paid to defining and managing your public identity, otherwise known as your “personal brand”.

As a superintendent, you are the primary voice of your school district. You set the tone and define the path that your district is going to take. In this age of instant access through social media, your students, staff and community-at-large aren’t only focused on your school’s brand & intentions. They also want to know who you are and what your intentions are. They want to talk with you and share their ideas. Creating & fostering avenues for access will not only emphasize your leadership skills but will open you up for critical feedback and valuable support.

Your personal brand is your statement about who you are and how you want your staff, parents, students and community to see you. Defining this is the first step you must take before you can begin to build a strong personal brand.

Ask these questions to start the definition process:

 • How do you want your staff, parents, students and community to describe you?

 • How does your staff, parents, students and community describe you now?
(Ask around — you’ll be surprised at how quickly and readily people are willing to share their thoughts!)

 • What are your key strengths and how can you use them to promote your school’s agenda?

 • What does leadership mean to you?

 • How essential is it to you to be perceived as approachable?


Read Next: Translate your personal brand identity into a concrete strategy for accessibility and engagement »


Posted in Community Outreach
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From the Podcast: Talking with John Gould, Principal at Dartmouth High School

Episode 8 of We Love Schools Podcast: The importance of public schools, a conversation with John Gould

February 8, 2016

In this week’s episode, Joel speaks with John Gould, the principal of Dartmouth High School in Dartmouth Massachusetts about the impact of his own schooling, teaching independent thinking, and the power of public education.|

“Today, we don’t have all the answers but we aren’t ignoring the questions and we’re trying to address them. And that’s empowering.” — John Gould

The Impact of Public Education

Diagnosed early on with a language learning disability, John was sent by taxi at the tender age of four to receive special help to learn how to speak. His experiences left him with an immense feeling of gratitude for the teachers and adults in his life who helped him persevere through his own learning challenges. These feelings inspired John throughout his education and now in how he helps educate. He sees public education as crucial and adept at not only helping students with learning challenges but also addressing the social/emotional issues in their lives.


 Visit the We Love Schools Podcast Website »

Posted in Education, Podcast
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From the Podcast: A Technology Makeover for your Schools

Technology and Blended Learning on the Podcast

February 1, 2016

This week, Carol speaks with Mentor, OH Superintendent Matt Miller today about their tech makeover in Mentor and technology in our schools including the innovative concept of “blended learning”.

“Really good instruction infused with technology. Period.

“The relationship between the students and teacher is still the most important aspect. The technology piece just helps. — Matt Miller, Mentor, OH Superintendent

To SUBSCRIBE to our podcast via iTunes, click here.

Download Show Notes


 Visit the We Love Schools Podcast Website »

Posted in Education, Podcast, Technology
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