Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Keyword Archives: traditional media

Are Letters to the Editor Still Important?

June 24, 2016

When advising schools on how to garner support for a campaign, we often include a bullet point that advises to encourage letters to the editor. Yes, even in this age of memes and Tweets and email newsletters, a letter to the editor is still an important tool to establish and grow support.

Why are Letters to the Editor relevant?

• Politicians and community leaders use letters to the editor as a gauge of community opinion.

• A letter to the editor will put a name to an issue and make it more personal.

• The length of a letter to the editor — typically around 150 words — allows you to expound on the finer points of a campaign or opinion, especially when compared to the 140-character limit of a tweet.

• A letter to the editor encourages your local paper to write more about a particular topic because you’ve demonstrated community interest.

CONTINUE READING »

 PERMALINK »
Posted in Campaigns, Community Outreach
Keywords: ,

From the Podcast: How Schools Need to be Strategic When Going on the Ballot

Strategies for Schools and Campaigns / Podcast interview

February 29, 2016

In this week’s podcast, Joel speaks with Steve Avakian, a newspaper man and veteran educational consultant. His work has reached students in nearly every region in the state of Ohio.

“You have to be ultra creative and responsive to the public. A key element to make this possible is survey research.”

To SUBSCRIBE to our podcast via iTunes, click here.

 PERMALINK »
Posted in Campaigns, Community Outreach, Podcast
Keywords: , ,