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Keyword Archives: surveys

Communicating Confidence

June 17, 2016

When a crisis occurs in a school district, it is essential that calm be restored as quickly as possible.  That happens more easily if stakeholders have confidence in school leadership. However, that confidence must be present not only after a crisis has been resolved, but also before and during a crisis. It can be built and reinforced through a targeted communications strategy.

The first step is to determine whether your district has a “confidence gap.”  A simple survey of students, staff, parents and the community will determine whether your stakeholders believe your district can handle a crisis. Note that a crisis can range from a disabled furnace during a cold snap or an expensive lawsuit, to school violence or an unexpected death.  Each requires a unique set of leadership skills.  Any survey must account for that.

While your public may believe the district can repair a furnace, for example, they may not agree that the district is capable of handling school violence.  Use the information collected from the survey to develop a communications plan for building, reinforcing, or restoring confidence.  Special attention should be given to those areas in which stakeholders have the least confidence.

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Posted in Community Outreach, Education, Policy, Social Media
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Using research to get your message heard

November 3, 2015

Building a communications plan without research is much like trying to shoot fish in a barrel:  You know your target is there, you’re just not sure where to aim.

Research should be the foundation for every communications plan.  Surveys, focus groups, online discussions, and interviews with key influencers provide the information required to set goals and objectives, develop key messages, identify target audiences, and create effective communications strategies and tactics.

Information must be gathered from every group that could impact perceptions about your schools, including students, staff, parents, businesses, the media, and the community. Each targeted group should be surveyed about perceptions and attitudes concerning the schools, effective communications vehicles, desired frequency of communication, and message effectiveness.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Social Media
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Many Ohioans Say Too Much State Academic Testing

December 3, 2014

A recent statewide survey by Fallon Research included questions on state testing of students. A significant minority of those surveyed think there is too much academic testing in Ohio.

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 SOURCE: Fallon Research & Communications, Inc

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Posted in Community Outreach, Education
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