Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Keyword Archives: school

Tips on Optimizing Email Marketing Efforts for School Districts

Tips on Optimizing Email Marketing Efforts for School Districts

September 13, 2017

Love it or hate it, email marketing is a trend that seems to be here to stay, and school districts can use this powerful tool to reach out to parents, students and the greater community. The team at Allerton Hill Consulting offers the following tips on creating an email marketing campaign that delivers results.  

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How to form an authentic voice for your social media

Two teachers looking at a computer discussing social media

September 7, 2017

Forming an authentic voice

Which brands best leverage social media and mass communication with a unique, singular voice? Wendy’s is a strong local example.

The world of social media is a crowded place. With so many people and organizations sharing content in a 24/7 news and information cycle, it can be difficult to stay focused and cut through the clutter.

But it’s not impossible for your school to stay focused and form an authentic social media voice.

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Posted in Social Media, Strategies
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Tips for Updating and Maintaining School Website

Tips for Updating and Maintaining School Website

August 30, 2017

Your school website is one of your most valuable marketing tools. It provides a one-stop look at what you have to offer for students and the community. Making sure it reflects well on you and provides the information parents, and community members, need and want is vital. This requires regular updates and maintenance, but it is easier than you may think. Follow these tips for keeping your school website up-to-date and informative.

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Posted in Technology
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How to Continue Your School Marketing Efforts During the Summer

How to Continue Your School Marketing Efforts During the Summer

August 16, 2017

Summer vacation gives teachers and students a much-needed break from school, but that doesn’t mean you should cease your efforts at marketing your school in the community. In fact, school vacation provides numerous opportunities for you to grow your presence and show off your commitment to the community.

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Tips for How School Administrators Can Build Trust in the Community

Tips for How School Administrators Can Build Trust in the Community

June 23, 2017

School administrators face challenging tasks and not all of which are directly related to providing support and structure for their school’s classrooms. Administrators are also expected to mold and shape the relationships between the community and the school itself. That bond provides a great deal of fortification against the winds of change and improves the chances of success for both students and the school. The team at Allerton Hill Consulting, LLC would like to offer the following tips to help school administrators make the most of the ever-present relationship between the school and the community that it serves. 

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