November 14, 2015
That “old-fashioned” newsletter is still an important tool in your communications arsenal.
The value of a newsletter is four-fold:
- It permits a school district to communicate about multiple subjects at one time.
- It provides flexibility in distribution (digital and print), enabling a broader reach. Those without access to a computer and the Internet, such as some senior citizens, still have access to information in print form.
- The advent of multiple platforms on the Internet, and the increasing deluge of junk mail, has created “information clutter.” With regular publication, a newsletter provides an opportunity to consistently reinforce key messages.
- Newsletters provide an opportunity to reinforce your brand through consistent messaging. Featuring your brand, for example, “Striving for excellence,” at the bottom of each page drives the message home.
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