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Keyword Archives: interviews

From the Podcast: Schools and Local Control

the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula. / Allerton Hill Consulting talking with Chris Brown on Ohio Education / Podcast

March 21, 2016

“We have to provide funding to back up the mandates.”

Chris Brown, a 30-year veteran of the Southwest Local School District in Ohio, talks with Carole about the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast, Policy
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From the Podcast: Preparing Our Future Educational Leaders to Communicate

Preparing Our Future Educational Leaders to Communicate / We Love Schools Podcast Episode / Dr. Todd Hoadley from Dublin City Schools

March 14, 2016

“Trust is built through communication.” — Dr. Todd Hoadley

Communication is key and, in our changing world, so is learning to adapt. This week, Carole Dorn-Bell speaks with Dr. Todd Hoadley, Superintendent of Dublin City Schools (OH), and Jennifer Economus, Allerton-Hill Consulting. Topics include how to develop communication skills, the limits of social media, the value of face-to-face communication, using Instagram, developing a social media identity, and the importance of local newspaper.

“Our community has high expectations. People expect communications to be accurate. They expect it to be timely. And by timely I mean NOW.” — Dr. Todd Hoadley

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Community Outreach, Podcast, Social Media
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From the Podcast: What Does “Sociability” Mean & Why Is It Important For My School?

Technology in schools / advice from Blackboard.com from the We Love Schools Podcast

March 7, 2016

Dane Dellenbach, from Blackboard, talks with Joel about “sociability” – a way for schools to use all of their social media platforms all under one roof. Dane talks about technology, the value of keeping all of your district on the same page, and the difference between “good” and “bad” technology within the educational field.

“Celebrate everything. Small, big, it doesn’t matter. Your community wants to know.” 

To SUBSCRIBE to our podcast via iTunes, click here.

 

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 Visit the We Love Schools Podcast website »

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Posted in Podcast, Social Media, Technology
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From the Podcast: How Schools Need to be Strategic When Going on the Ballot

Strategies for Schools and Campaigns / Podcast interview

February 29, 2016

In this week’s podcast, Joel speaks with Steve Avakian, a newspaper man and veteran educational consultant. His work has reached students in nearly every region in the state of Ohio.

“You have to be ultra creative and responsive to the public. A key element to make this possible is survey research.”

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Campaigns, Community Outreach, Podcast
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From the Podcast: New Trends in Public Education Roundtable

Roundtable Podcast discussion on trends in education

February 22, 2016

Carole speaks with Paul Imhoff & Dr. John Marschhausen about all of the new ideas and practices that school districts must address in our modern public schools. Topics include: teaching the “whole child”, how technology empowers personalization, testing, and school culture.

“What is [the world] going to look like when they are the leaders in 2035, 2040?” – Dr. John Marschhausen

To SUBSCRIBE to our podcast via iTunes, click here.

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 Visit the We Love Schools Podcast Website »

 PERMALINK »
Posted in Client Testimonials, Education, Podcast, Policy
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Effective media relationships ensure your message is heard

December 5, 2015

There is more to working with the media than simply responding to questions.  You need to develop a cooperative relationship, and become a valued resource.

When you are on good terms with the local media, they can become an important tool in your district’s communications toolbox.  The media can enhance your image, or they can destroy it.  A relationship built on mutual respect benefits everyone.

To build a solid relationship, it is helpful to understand what the media looks for in a source.  Some tips:

  • Tell the truth, no matter how much it hurts. One needs to look no further than the current presidential race to understand that lies warrant headlines. The truth is rarely as interesting. This does not mean, however, that you must reveal every ugly truth or fact that will have a negative impact on your district. Sometimes, it is better to say nothing. But when you do speak, tell the truth.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Policy, Social Media
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3 Rules for That Quick Interview

May 13, 2013

Recently, a client called me with a panicked question: “I am headed on camera soon to talk about our district – just a general conversation about our schools. What do I say?”

It is a great interview topic and I am happy that my client reached out when they needed guidance.  Why?  What we say matters.  All too often, organizational leaders want to talk about operations: new hires, changes to curriculum and value added schools on report cards.  Frankly, this leads to a nuanced conversation that does not play well on camera. A far more effective strategy is to think and speak broadly. What do the schools in your district mean to their communities?

Here is what you need to think of when you prepare for the quick interview:

  1. What is your district about?
    • This is your anchor point, a concise sound bite that focuses every conversation, every interview.  This is not your mission statement; it is a pithy, well-researched point that exemplifies the meaning of your work and the way that is reflected in your communities.
  2. Pick a few subthemes on which to focus.
    • Again, we are looking for broader themes to resonate with a TV audience. These subthemes could, for example, talk about how well you manage finances, or what you have done to run the district through these lean financial times.  The important thing to remember is that you must be able to pivot from your subthemes back to your first point. If you get too far off track and too nuanced in educational-speak then you risk alienating the listener. Don’t do that.  Have a plan and stick with it.
  3. Repeat.  Repeat.  Repeat.
    • Just when you think that you have said it all…say it again! TV is a tough medium. Remember that the art of effective communications is about repeating your message.  Maybe all but 30 seconds of your interview will wind up “on the cutting room floor.”  Maybe they will use all of it and run it on cable in a repeating one-hour spot.  Regardless, your best strategy is to repeat and keep coming back to your main points.

Your success will be measured in whether people who watched it can quickly summarize your interview.

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Posted in Education
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