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Keyword Archives: huffington post

Why School Superintendents Should Act More Like CEOs

September 3, 2015

Public School SuperintendentThe pressure on public schools today is immense. Public Schools are expected to be all things to all people. Provide top scores on testing, be accountable for every penny of tax dollars being spent and solve all the social problems our society faces. This pressure has meant the job of superintendent has gone from difficult to nearly impossible.

One of the main critiques of schools that I hear is that they need to be “more like the private sector” when they are running their school districts. This is true in one regard. Superintendents need to start acting like the CEOs they are instead of the educator that many were trained to be.

The job of school superintendent can be brutal. It includes long hours at the office, high levels of public scrutiny, a labor face to keep engaged and building a management team that meets high-level expectations, all while over seeing a multimillion-dollar budget.

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Posted in Allerton Hill News, Budget & Finance, Education
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The Next Challenge for Public Schools: The Skills to Market Themselves to Attract Students

June 27, 2014

For years public schools have evolved in how they deliver their services to children and recalibrate those services due to changing expectations from governmental guidelines at the state and federal level. Now districts have a new challenge: how to market themselves to attract students to attend their schools.”

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Posted in Community Outreach, Education
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One Ohio School Superintendent’s Effort to Extend His Reach to His Community Through Twitter

May 2, 2014

As a school superintendent effective, accurate and engaging communication is essential. We must reach our constituents — parents, students, teachers, community members, grandparents — where they are and when they want information. There is no single way to effectively “reach” everyone; we must be active, nimble and persistent.

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Posted in Community Outreach, Education, Social Media
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New Technology Helps Schools to Communicate With Their Community

September 16, 2013

As technology changes how we work and live, school districts find themselves in the position of choosing what, if any, new technology will a. help their students learn more easily and b. help them communicate more effectively with their public. It is very difficult now to find a school district anywhere in the US that hasn’t made technology an integral part of their strategy for classroom learning and communicating to their public. Districts are asking themselves, is an iPad a luxury item or is it a tool that can help students of all skills sets learn?

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Posted in Campaigns, Community Outreach
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Schools Need to Communicate Over the Summer

August 14, 2013

School’s out and the students and are gone, so what does a school do to communicate? While it is normal for communications to “slow down” over the summer, there are still some fundamental things schools should be doing. Here are some thoughts about what schools should be doing during the summer months:

A Guest Column in your Local Newspaper. Survey after survey show that most people get information about their local government in the hometown newspaper. Monthly articles, authored by the school superintendent, should continue through the summer.

Suggested topics include:
Congratulating the community on a great first half of the year and highlighting accomplishments.
• Share what challenges are ahead for the rest of the year. For example, share information on how the state budget will impact your community.
• Share what your staff is doing over the summer to enhance their knowledge and profession. For example, are some people taking classes?

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Posted in Community Outreach, Education
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Public Schools Must Embrace Social Media

July 23, 2013

The disrupted digital status quo introduces compelling new opportunities for schools. Central to the ongoing digital revolution of the past two decades is a clear lesson. Those willing to embrace an evolving digital landscape thrive; entities that refuse to engage collect dust. The need for schools and school districts to be amenable to adopting the new channels of communication could not be overemphasized.

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Posted in Community Outreach, Education, Social Media
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