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Keyword Archives: communication

Communicating Confidence

June 17, 2016

When a crisis occurs in a school district, it is essential that calm be restored as quickly as possible.  That happens more easily if stakeholders have confidence in school leadership. However, that confidence must be present not only after a crisis has been resolved, but also before and during a crisis. It can be built and reinforced through a targeted communications strategy.

The first step is to determine whether your district has a “confidence gap.”  A simple survey of students, staff, parents and the community will determine whether your stakeholders believe your district can handle a crisis. Note that a crisis can range from a disabled furnace during a cold snap or an expensive lawsuit, to school violence or an unexpected death.  Each requires a unique set of leadership skills.  Any survey must account for that.

While your public may believe the district can repair a furnace, for example, they may not agree that the district is capable of handling school violence.  Use the information collected from the survey to develop a communications plan for building, reinforcing, or restoring confidence.  Special attention should be given to those areas in which stakeholders have the least confidence.

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Posted in Community Outreach, Education, Policy, Social Media
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From the Podcast: How to Guide Change and Make It Stick

May 23, 2016

This week’s show concerns several approaches to guide an organization through change. Our guest is Dr. Jenny Hooie, from Dynamix, a company that works to help organizations improve their workflow and navigate change. With Jenny, Carole explores how school districts can adapt and change with ease and transparency.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Community Outreach, Podcast
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Podcasts offer exciting opportunities for school districts

November 19, 2015

The surge in the use of mobile devices among all age groups could make podcasts a valuable implement in a school district’s communications toolbox. Podcasts create a unique communications opportunity because of their portability, ease of use and growing popularity. With careful planning and a little creativity, podcasts could become a primary source of information for  your schools to communicate with staff, students, parents and the community.

What is a podcast? Podcasts are audio or video files stored online that may be downloaded by subscribers to their computer, MP3 player (such as an iPod) or smartphone.

According to Pew Research Center, more than one-third of all Americans, ages 12 years or older, have listened to at least one podcast, and researchers say that number is growing.  According to a study by Edison Research, among daily podcast listeners, podcasts occupied 30 percent of their listening time, more than any other audio source.

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Posted in Campaigns, Community Outreach, Education, Social Media
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