Allerton Hill Blog

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Category: Social Media

From the Podcast: Preparing Our Future Educational Leaders to Communicate

Preparing Our Future Educational Leaders to Communicate / We Love Schools Podcast Episode / Dr. Todd Hoadley from Dublin City Schools

March 14, 2016

“Trust is built through communication.” — Dr. Todd Hoadley

Communication is key and, in our changing world, so is learning to adapt. This week, Carole Dorn-Bell speaks with Dr. Todd Hoadley, Superintendent of Dublin City Schools (OH), and Jennifer Economus, Allerton-Hill Consulting. Topics include how to develop communication skills, the limits of social media, the value of face-to-face communication, using Instagram, developing a social media identity, and the importance of local newspaper.

“Our community has high expectations. People expect communications to be accurate. They expect it to be timely. And by timely I mean NOW.” — Dr. Todd Hoadley

To SUBSCRIBE to our podcast via iTunes, click here.

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 Visit the We Love Schools Podcast website »

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Posted in Community Outreach, Podcast, Social Media
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Personal Branding on Social Media

Personal Branding on Social Media: leadership and building community in this technology age from Allerton Hill Consulting

March 8, 2016

We’ve talked about WHY leaders need to develop a personal brand and overall STRATEGIES. This 3rd and final article of our personal branding series will focus on the specifics on how to easily build your personal brand on social media.

We’ve said it time and time again, both on the blog and to our clients on a daily basis — as a leader in today’s technology-connected society, social media is a must. While daunting at first — which networks should I join? how much time will it take? how much personal information should I share? — social media is the most efficient, economical and egalitarian way to share information and to consistently reinforce your brand as a leader.

At Allerton Hill, we always advise clients to use Twitter. It is mobile-friendly, easy and displays results in real time which means you are reaching your community now.  Beyond Twitter, join the networks that your community is using. Are all of your students & parents on Instagram? You should be, too! Ask around and sign up but be realistic about how much time you can commit to updating multiple networks. It’s better to do one and do it well rather than spread yourself to thin and never post updates.

On any network you join, create a strong public profile so that users can find you easily. Use a clear photo of yourself — but not necessarily your official photo. Write a brief profile that includes your title as well as a few tidbits about yourself that help to make you accessible and makes it clear that this is your personal account.

Once you have a profile, what should you be sharing as the superintendent or other public leader of a school?

Share school news including upcoming events, post photos of yourself at past events and make note of achievements by your students and staff. Repost notices from your school’s official accounts.

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Ask for feedback. Do you have a new policy in place? Are you considering one? Ask for input from your followers AND respond to any replies or direct messages you receive.201603-personalbrandonsm-tweet02

 

Be yourself. The best way to encourage honesty and engagement is to share your personality. Mix in tweets about your favorite hobbies, local pastimes and your opinions on “pressing matters” of the day such as sports teams, the Oscars and the weather.201603-personalbrandonsm-tweet03

 

Use photos whenever possible/appropriate. Photos stand out and encourage more engagement.

Use your school’s official hashtag to ensure your posts show up in searches.

It should go without saying, that your opinion on controversial subjects including politics and religion should not be included in your Twitter feed. But just in case, we’ll say it again: your opinion on controversial subjects including politics and religion should not be included in your Twitter (or Snapchat or Instagram or Facebook…) feed.

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Posted in Community Outreach, Social Media
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From the Podcast: What Does “Sociability” Mean & Why Is It Important For My School?

Technology in schools / advice from Blackboard.com from the We Love Schools Podcast

March 7, 2016

Dane Dellenbach, from Blackboard, talks with Joel about “sociability” – a way for schools to use all of their social media platforms all under one roof. Dane talks about technology, the value of keeping all of your district on the same page, and the difference between “good” and “bad” technology within the educational field.

“Celebrate everything. Small, big, it doesn’t matter. Your community wants to know.” 

To SUBSCRIBE to our podcast via iTunes, click here.

 

CONTINUE READING »

 Visit the We Love Schools Podcast website »

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Posted in Podcast, Social Media, Technology
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From the Podcast: TWITTER for Schools & Teachers

Twitter for Schools & Teachers from We Love Schools Podcast

January 21, 2016

Carole & Joel talk about how schools can use Twitter effectively and efficiently in this week’s podcast episode.

To SUBSCRIBE to our podcast via iTunes, click here.

Download Show Notes

 Visit the WE LOVE SCHOOLS Podcast Website »

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Posted in Podcast, Social Media
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We Love Schools — and now we have a podcast to prove it!

We Love Schools Podcast

January 13, 2016

We’ve been working with schools to share their story, to celebrate their successes and to find critical support for well over 2 decades and we still LOVE what we do. Joel & Carole, Partners at Allerton Hill Consulting, are taking that passion to the next level with the launch of our new podcast, “We Love Schools”. We are so excited to be launching this new way to engage with educators and share our experiences and insights. We will be talking with superintendents, communications experts and media specialists.

“We Love Schools” will be a weekly podcast that highlights success stories in school communications campaigns. We will address the issues, obstacles and benefits of communicating with your community in today’s all-access social media-driven world.

To SUBSCRIBE to our podcast via iTunes, click here.

Listen here to our 3rd episode where we talk with Allerton Hill’s very own Amanda Morris about personal and school branding:

 Visit the WE LOVE SCHOOLS Podcast Website »

 PERMALINK »
Posted in Allerton Hill News, Community Outreach, Podcast, Social Media
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Effective media relationships ensure your message is heard

December 5, 2015

There is more to working with the media than simply responding to questions.  You need to develop a cooperative relationship, and become a valued resource.

When you are on good terms with the local media, they can become an important tool in your district’s communications toolbox.  The media can enhance your image, or they can destroy it.  A relationship built on mutual respect benefits everyone.

To build a solid relationship, it is helpful to understand what the media looks for in a source.  Some tips:

  • Tell the truth, no matter how much it hurts. One needs to look no further than the current presidential race to understand that lies warrant headlines. The truth is rarely as interesting. This does not mean, however, that you must reveal every ugly truth or fact that will have a negative impact on your district. Sometimes, it is better to say nothing. But when you do speak, tell the truth.

CONTINUE READING »

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Policy, Social Media
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Letters to the editor: get your message heard

December 2, 2015

Looking for a simple way to get your message heard?  Write a letter to the editor!

Letters to the editor are probably the best read section of a publication.  Whether you chose to contact a newsletter, newspaper, or magazine, letters to the editor are great ways to:

Complain, about unbalanced coverage, poorly conceived content or illogical editorials.

Set the record straight, about ill-conceived articles, inaccurate information, or unproven misperceptions.

Express a strong reaction, to community events, news coverage, and taxpayer issues.

Explore ideas, about life, community needs, and politics.

CONTINUE READING »

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Policy, Social Media
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Podcasts offer exciting opportunities for school districts

November 19, 2015

The surge in the use of mobile devices among all age groups could make podcasts a valuable implement in a school district’s communications toolbox. Podcasts create a unique communications opportunity because of their portability, ease of use and growing popularity. With careful planning and a little creativity, podcasts could become a primary source of information for  your schools to communicate with staff, students, parents and the community.

What is a podcast? Podcasts are audio or video files stored online that may be downloaded by subscribers to their computer, MP3 player (such as an iPod) or smartphone.

According to Pew Research Center, more than one-third of all Americans, ages 12 years or older, have listened to at least one podcast, and researchers say that number is growing.  According to a study by Edison Research, among daily podcast listeners, podcasts occupied 30 percent of their listening time, more than any other audio source.

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Posted in Campaigns, Community Outreach, Education, Social Media
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Are You Following the Social Media Rule of Thirds?

November 7, 2015

It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.

What is Social Media’s Rule of Thirds?

⅓ of your social content promotes your business, converts readers, and generates profit.

⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.

⅓ of your social content should be based on personal interactions and build your personal brand.

Sharing your own branded content should come naturally. It’s the other two thirds that may be a challenge. Let’s talk about why sharing professional and personal content is equally important.

 Click here to continue reading this article on Hootsuite.com »

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Posted in Campaigns, Community Outreach, Education, Social Media
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Public Schools Should Consider Podcasting

November 5, 2015

I am listening to a man explain home mortgages to another man on a video game podcast. I have known both men long enough, in the way that podcasts make strangers knowable, using mass disclosure of intimacies as a workaround for the insufficiencies of written language and a loss-leader for its continuing expansion.

Like its written forerunner, the spoken Internet trains its audience to project onto commercial material a dim emotional dependence activated by tone of voice, emergence of patterns of thought over time, and the jigsaw details about family and non-working life that slip between the topical seriousness. For years, I’ve followed alongside the lives of a handful of people I’ve never met and who nevertheless feel like steady companions, a desacralized variation on the still, small voice turned into a market commodity, something to make all of the chillingly desocialized spaces of the Internet feel slightly more familiar.

 Click here to continue reading this article on Forbes »

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Posted in Campaigns, Community Outreach, Education, Social Media
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