Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Category: Social Media

From the Podcast: The next four years for public education

Children running through the hall in a public school

September 11, 2017

The future of public education

In this episode of the We Love Schools Podcast, host Joel Gagne talks with Marlon Marshall, a founding partner at 270 Strategies, about the 2016 presidential election and what’s to come for schools, both politically and legislatively. Marshall served as Special Assistant to the President and Principal Deputy Director in the Obama White House Office of Public Engagement, where he led on-the-ground enrollment for the Affordable Care Act.

In the 2016 election, public education, usually a hot-button topic, took a backseat to other debates. Marshall expects much the same in 2020, when President Trump is likely to seek re-election.
But he says those discussions around education can take place locally.

“I think education is really really important,” he says. “I think if we could get candidates to really start talking about that and… tie it to people’s economic futures and why education is important, I do think there’s a lot that can be done at the local level.”

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Posted in Social Media, Strategies
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How to form an authentic voice for your social media

Two teachers looking at a computer discussing social media

September 7, 2017

Forming an authentic voice

Which brands best leverage social media and mass communication with a unique, singular voice? Wendy’s is a strong local example.

The world of social media is a crowded place. With so many people and organizations sharing content in a 24/7 news and information cycle, it can be difficult to stay focused and cut through the clutter.

But it’s not impossible for your school to stay focused and form an authentic social media voice.

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Posted in Social Media, Strategies
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From the Podcast: How to teach school districts how to use social media

Strategizing social media for a school district via phone and paper

May 1, 2017

Recurring guest Andrea Gribble joins the podcast to explain how she gets schools to understand and harness the power of social media.

Gribble, the founder of #SocialSchool4edu.com, knows it’s difficult for teachers and administrators to stay on top of the ever-changing world of social media.

She started her business three years ago to serve the social media needs of small businesses, but, thanks to her own childhood school district, realized the immense opportunity to assist educators.

Her Woodbury, Minnesota company now serves 30 schools in four states.

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast, Social Media
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From the Podcast: How schools should use social media

Woman using social media on her phone

April 17, 2017

In this episode, hosts Carole Dorn-Bell and Joel Gagne, speak with Andrea Gribble, founder of #SocialSchool4edu.com. As an expert in the use of social media in schools, Gribble shares her thoughts on the variety of social media platforms, the challenges that school districts face, and parent engagement.

Gribble calls social media a “complete game changer” for schools wanting to better engage with the community.

Most adults are on social media, she notes.

“And if are schools aren’t there, what kind of information are they learning about our schools?”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast, Social Media
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Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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February Newsletter: Efficiency vs Effectiveness

February 6, 2017

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Posted in Community Outreach, Social Media, Strategies
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Digital Spotlight: Streamlining Communication

February 2, 2017

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Posted in Social Media, Technology
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Create Once Publish… Enthusiastically

February 1, 2017

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Posted in Social Media, Strategies

Trending Topics that Talk Real Issues

Can schools talk about controversial topics on social media? Allerton Hill Consulting talks about social media in a real world

July 26, 2016

Last year when Starbucks announced its #RaceTogether initiative, the backlash was quick and relentless. The idea of having authentic conversations about race relations between Starbucks baristas and customers appeared to be contrived, a publicity stunt and an elitist, narrow-minded, savior-complex way of approaching a serious and complicated issue that requires the voices of people who aren’t spending $4 on a latte each day. The initiative was considered by most to be a failure and as public relations experts rehashed what went wrong, it was a clear that no matter how well intentioned the Starbucks initiative, there remained a disconnect in delivery, execution and tone.

So how do we talk about serious issues in this coffee-to-go, Twitter-feed world? Or should we even try? Is it possible to talk about race, class, gender and sexual orientation in a real way on a Facebook timeline or in a podcast? How do you balance speed with substance?

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Posted in Community Outreach, Leadership, Social Media
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From the Podcast: Summer Communication

July 13, 2016

This week’s show deals with communicating during the summer and how to stay in touch with all the stakeholders in your community. Summer isn’t a sleepy time to cut off communication, but an opportunity to engage, inform and tell your story.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Community Outreach, Podcast, Social Media