Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Category: Policy

From the Podcast: What the Proposed Ohio Budget Means for Schools and What Happens Next

February 14, 2017

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Posted in Budget & Finance, Policy
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Communicating Confidence

June 17, 2016

When a crisis occurs in a school district, it is essential that calm be restored as quickly as possible.  That happens more easily if stakeholders have confidence in school leadership. However, that confidence must be present not only after a crisis has been resolved, but also before and during a crisis. It can be built and reinforced through a targeted communications strategy.

The first step is to determine whether your district has a “confidence gap.”  A simple survey of students, staff, parents and the community will determine whether your stakeholders believe your district can handle a crisis. Note that a crisis can range from a disabled furnace during a cold snap or an expensive lawsuit, to school violence or an unexpected death.  Each requires a unique set of leadership skills.  Any survey must account for that.

While your public may believe the district can repair a furnace, for example, they may not agree that the district is capable of handling school violence.  Use the information collected from the survey to develop a communications plan for building, reinforcing, or restoring confidence.  Special attention should be given to those areas in which stakeholders have the least confidence.

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Posted in Community Outreach, Education, Policy, Social Media
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From the Podcast: Looking at Mississippi and Beyond

May 30, 2016

Today’s show touches on funding, equity, and resources in public schools and how socioeconomic status and zip codes are dictating the success of our students. Our guest is Dr. Denver Fowler, professor at the University of Mississippi, who has served as a coach, teacher, athletic director and administrator in P­12 settings for over a decade. He was named the 2015 State Assistant Principal of the Year in the state of Ohio and nominated for the National Assistant Principal of the Year. His research interests include ethics, leadership and research on the superintendency.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast, Policy
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From the Podcast: Schools and Local Control

the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula. / Allerton Hill Consulting talking with Chris Brown on Ohio Education / Podcast

March 21, 2016

“We have to provide funding to back up the mandates.”

Chris Brown, a 30-year veteran of the Southwest Local School District in Ohio, talks with Carole about the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula.

To SUBSCRIBE to our podcast via iTunes, click here.

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 Visit the WE LOVE SCHOOLS Podcast Website »

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Posted in Education, Podcast, Policy
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From the Podcast: New Trends in Public Education Roundtable

Roundtable Podcast discussion on trends in education

February 22, 2016

Carole speaks with Paul Imhoff & Dr. John Marschhausen about all of the new ideas and practices that school districts must address in our modern public schools. Topics include: teaching the “whole child”, how technology empowers personalization, testing, and school culture.

“What is [the world] going to look like when they are the leaders in 2035, 2040?” – Dr. John Marschhausen

To SUBSCRIBE to our podcast via iTunes, click here.

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 Visit the We Love Schools Podcast Website »

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Posted in Client Testimonials, Education, Podcast, Policy
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Effective media relationships ensure your message is heard

December 5, 2015

There is more to working with the media than simply responding to questions.  You need to develop a cooperative relationship, and become a valued resource.

When you are on good terms with the local media, they can become an important tool in your district’s communications toolbox.  The media can enhance your image, or they can destroy it.  A relationship built on mutual respect benefits everyone.

To build a solid relationship, it is helpful to understand what the media looks for in a source.  Some tips:

  • Tell the truth, no matter how much it hurts. One needs to look no further than the current presidential race to understand that lies warrant headlines. The truth is rarely as interesting. This does not mean, however, that you must reveal every ugly truth or fact that will have a negative impact on your district. Sometimes, it is better to say nothing. But when you do speak, tell the truth.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Policy, Social Media
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Letters to the editor: get your message heard

December 2, 2015

Looking for a simple way to get your message heard?  Write a letter to the editor!

Letters to the editor are probably the best read section of a publication.  Whether you chose to contact a newsletter, newspaper, or magazine, letters to the editor are great ways to:

Complain, about unbalanced coverage, poorly conceived content or illogical editorials.

Set the record straight, about ill-conceived articles, inaccurate information, or unproven misperceptions.

Express a strong reaction, to community events, news coverage, and taxpayer issues.

Explore ideas, about life, community needs, and politics.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Policy, Social Media
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Pick your target and aim: Effective communications

November 12, 2015

Some school communications programs throw tax dollars out the window. Not intentionally, perhaps, but that money is wasted nonetheless.

Those programs are failing to effectively target key audiences.

Identifying who needs to hear your message is only part of the communications process. You must also ensure that they receive and understand your message. That means embracing learning styles, and developing strategies that target each.

According to the Bepko Learning Center at Indiana University, there are three basic learning styles:

  • Visual: Learning is best accomplished by using objects that can be viewed, such as graphs, charts, pictures, or words.  Learning occurs in a closed environment without distractions.  Information that provides a big picture, and then focuses on details, works best.  Bright colors and large numbers also enhance the learning experience. Experts say about 65 percent of all people are visual learners.
  • Auditory:  Information is retained through hearing and speaking.  Often auditory learners prefer to be told information, rather than reading it.  Repeating information may also be important. This type of learner benefits from group settings, where information can be read out loud, discussed, and repeated in several different ways.  Music enhances the learning experience.  Experts say about 30 percent of all people are auditory learners.
  • Kinesthetic:  For this group, information is best learned through demonstrations, experiments, and field work.  Learners benefit from an explanation of how something is done, accompanied by an actual demonstration.  They also learn more effectively if engaged in physical activity while information is conveyed, for example, standing rather than sitting. Most kinesthetic learners are also visual or auditory learners. But those skills are enhanced by the physical activity.

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Posted in Campaigns, Community Outreach, Education, Policy
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School Board Recall Vote in Colorado Tests Conservative Policies

November 2, 2015

LITTLETON, Colo. — In this suburban election, lawn signs are being stolen and minivans vandalized. One candidate says she received an email telling her to get cancer and die. Money from the billionaire Koch brothers is funding one side’s commercials and fliers, and upset parents, teachers and labor unions are pouring in cash for the other.

The question facing voters is whether to oust a polarizing school board that has championed charter schools, performance-based teacher pay and other education measures supported by conservatives.

But the vote here in Jefferson County, just west of Denver, has become a money-soaked proxy war between union supporters and conservative groups like the Koch-backed Americans for Prosperity, testing whether parents in an election-year battleground believe a rightward turn in their schools has gone too far.

 

 Click here to continue reading this article on The New York Times »

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West Clermont advocates for public schools

October 29, 2015

There was a full house at the West Clermont Public School Advocacy kickoff meeting, held Oct. 14 in the Science, Technology, Engineering and Math Center at Glen Este High School.

The meeting was led by West Clermont Local School District Superintendent Keith Kline, who encouraged school staff, parents, students and community members to learn more about the effect that charter schools have on public education.

“As you know, public education has been under fire for a long time now. Funding continues to dwindle, we send more and more of our resources to poorly performing, for-profit charter schools and the entire teaching profession continues to be demeaned,” Kline said in an email.

He added, “While there has been some movement in Columbus around charter school accountability, there are still major issues around funding, evaluation of teachers, the burden of assessments and the destruction of public education as we know it. Enough is enough!”

 

 Click here to continue reading this article on The Clermont Sun »

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Posted in Budget & Finance, Campaigns, Community Outreach, Education, Policy
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