February 28, 2017
for industry news, case studies, new media & communications strategies
February 28, 2017
September 19, 2016
We’ve talked time and time again about the key component of crisis communication is to already have a communications plan in place and a good relationship with your community so they’ll trust you when an emergency hits. This week we’re talking with Dr. Joe Clark, Superintendent of Nordonia Schools in Northfield, Ohio, about leadership and communications when a crisis hits.
July 26, 2016
Last year when Starbucks announced its #RaceTogether initiative, the backlash was quick and relentless. The idea of having authentic conversations about race relations between Starbucks baristas and customers appeared to be contrived, a publicity stunt and an elitist, narrow-minded, savior-complex way of approaching a serious and complicated issue that requires the voices of people who aren’t spending $4 on a latte each day. The initiative was considered by most to be a failure and as public relations experts rehashed what went wrong, it was a clear that no matter how well intentioned the Starbucks initiative, there remained a disconnect in delivery, execution and tone.
So how do we talk about serious issues in this coffee-to-go, Twitter-feed world? Or should we even try? Is it possible to talk about race, class, gender and sexual orientation in a real way on a Facebook timeline or in a podcast? How do you balance speed with substance?
July 21, 2016
Good leadership is something all school administrators aspire to. It is something that takes years of study, years of practice and years of growth, assessment, re-growth. So how can a blog post help improve leadership skills? In the same way mantras reinforce what we already know, an article on leadership reminds us of why and how good leadership is so important to us as educators. As we prepare for a new school year, there’s no better time to recommit and refocus our goal for effective leadership that inspires our school.
Effective leadership is easy to talk about — just do a quick search for inspirational posters! — and of course, it is a difficult and lifelong task to accomplish. We talk to a lot of great leaders on our podcast and they often emphasize the importance of continued learning, continued inspiration and continued growth. To that end, we’ve compiled some of our favorite tips from these leaders and our own experience to help reframe your leadership goals for this coming year.
July 20, 2016
This week’s show deals with women and community in educational leadership. Our guest is Dr. Gail Kist-Kline, superintendent of Mason City Schools and one of the premiere leaders in public education in Ohio.
July 7, 2016
This week’s show concerns creating opportunity for every student and finding ways to engage communities that may not necessarily be directly engaged with our schools. Our guest is Dr. Jeffrey Butts, superintendent of the Wayne Township School in Indiana. He has been a teacher, an athletic director, a principal, and assistant superintendent.
June 21, 2016
Today’s show concerns traits and tools for successful school leadership. Our guest is Dr. Denver Fowler, professor at the University of Mississippi, who has served as a coach, teacher, athletic director and administrator in P12 settings for over a decade. He was named the 2015 State Assistant Principal of the Year in the state of Ohio and nominated for the National Assistant Principal of the Year. His research interests include ethics, leadership and research on the superintendency.
June 15, 2016
Today’s show talks about how to run a meeting and build buy in/collaboration among stakeholders. Our guest is Dr. Jenny Hooie, from Dynamix, a company that works to help organizations improve their workflow and navigate change. With Jenny, Carole explores how school districts and school leaders can create the best opportunities to collaborate.
May 27, 2016
Finding ways to make real connections and network authentically is an artform that takes practice, forethought and a bit of creativity. Here are a few tips on how to make the most out of your next conference and walk away with more than a pocket full of business cards.
1. Know what your objective is. Are you attending the conference to find new community partners? Are you interested in learning about new policy shifts or industry best practices? Are you looking for allies? Are you looking to make a job shift and putting out feelers? Knowing what you want to get out of the conference will help you prioritize your schedule and frame your conversations.
2. Attend as many events as you can. Immerse yourself in the culture of the event. Talk to people at dinner that you saw at the interesting panel earlier in the day. Recap, review and relate.
3. Think about what you have to give and not just what you want to get. Make a list of what experiences and skills you have to share with your fellow colleagues.
4. Small talk isn’t easy, especially in fish bowl scenarios like industry conferences. It’s okay to talk about non-industry related topics. Especially when you are at mingling-oriented events, feel free to talk about your hobbies and ask questions about theirs. Finding common interests will make your more memorable.
5. Volunteer and become more visible. Man the registration table, offer to distribute materials, host a cocktail hour. By stepping up, you make yourself more visible and more approachable.
6. Do your homework. If you are looking to impress someone at the conference, research what it is about them that impresses you. Comment on their most recent article, initiative or even Twitter post. Engage them with sincere flattery that will establish your connection.
7. Follow up. Don’t just hand over your business card and walk away. Follow new contacts on Twitter, connect on LinkedIn and email them a week after the conference with a follow up to your conversation. Remind them of what you talked about, link them to the article you mentioned and make a firm suggestion on how your work together.