Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Category: Education

Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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From the Podcast: Expanding Sign Language in Our Schools

February 21, 2017

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Posted in Education, Podcast
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Apps in the Classroom: How to Find What Works for You and Your Students

Educational Apps in the Classroom // Tips on Technology & Communication from Allerton Hill Consulting

July 18, 2016

There is no doubt that the internet and the use of smart devices in the classroom is revolutionizing how teachers teach and how students learn. Think of any subject, any technique and “there’s an app for that”… in fact, there are probably thousands of apps for that! This, of course, is where the problem lies. How do you find the apps that will expand on your lessons and engage your students without distracting them or isolating them?

One criteria that can be helpful to use in narrowing down your choices is to look for apps that encourage collaboration rather than just one student and the screen. There are apps that allow students to share notes, write stories, create multimedia presentations and research long term projects. These apps empower students to work together.

Another solid benchmark to consider is whether it encourages students to “break the rules” or build something new. Are users just playing a game or filling in the blanks? Or are they encouraged to be creative? to create? to expand upon ideas and form new conclusions, new questions, new paths to discover?

Of course, it is critically important to ensure that any apps you use have safety settings that will allow you to contain search terms and access to appropriate materials.

There are hundreds of lists of the “best apps for educators” but we would be remiss not to include our own favorites that follows these 3 points of criteria. I’ve used all of the apps below and can speak to its ease of use, collaboration capabilities and creativity-inspiring capabilities.

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Posted in Education, Technology
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Communicating Confidence

June 17, 2016

When a crisis occurs in a school district, it is essential that calm be restored as quickly as possible.  That happens more easily if stakeholders have confidence in school leadership. However, that confidence must be present not only after a crisis has been resolved, but also before and during a crisis. It can be built and reinforced through a targeted communications strategy.

The first step is to determine whether your district has a “confidence gap.”  A simple survey of students, staff, parents and the community will determine whether your stakeholders believe your district can handle a crisis. Note that a crisis can range from a disabled furnace during a cold snap or an expensive lawsuit, to school violence or an unexpected death.  Each requires a unique set of leadership skills.  Any survey must account for that.

While your public may believe the district can repair a furnace, for example, they may not agree that the district is capable of handling school violence.  Use the information collected from the survey to develop a communications plan for building, reinforcing, or restoring confidence.  Special attention should be given to those areas in which stakeholders have the least confidence.

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Posted in Community Outreach, Education, Policy, Social Media
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From the Podcast: Looking at Mississippi and Beyond

May 30, 2016

Today’s show touches on funding, equity, and resources in public schools and how socioeconomic status and zip codes are dictating the success of our students. Our guest is Dr. Denver Fowler, professor at the University of Mississippi, who has served as a coach, teacher, athletic director and administrator in P­12 settings for over a decade. He was named the 2015 State Assistant Principal of the Year in the state of Ohio and nominated for the National Assistant Principal of the Year. His research interests include ethics, leadership and research on the superintendency.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast, Policy
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Planning for the Transition from High School to College

Allerton Hill Consulting podcast on transitioning from high school to college with Elizabeth Probst

May 2, 2016

This week’s show focuses on the all important question of what college to attend and the factors that go into making that decision. We welcome Beth Probst, from At the Core, an organization that was founded to help serve students as they prepare to make important decisions that surround their transition from high school to the future.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast
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From the Podcast: 1:1 Technology Initiative in Your School

1:1 Technology Initiative in Schools : a podcast interview from Allerton Hill Consulting

April 11, 2016

Today’s show is about technology and 1:1 initiatives in public schools. Technology can be a great equalizer for students, but understanding all sides of implementation and day­to­day use is crucial to the success of any 1:1 technology program. Our guest is Keith Pomeroy, the Chief Technology Officer at Upper Arlington Schools in Ohio where they have recently successfully launched a 1:1 initiative.

“…changing what is possible in the classroom.”

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast, Technology
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From the Podcast: Perseverance, Grit, and Love

Perserverance, Love & Grit -- a podcast episode on leadership & love with Tom Burton, Assoc Superintendent from Princeton City Schools

April 6, 2016

Today, Carole speaks with Tom Burton about nurturing perseverance, grit, and commitment in today’s K­-12 students. The role educators and parents play is key and not necessarily always easy (loving in the unlovable moments). Our guest is Tom Burton, the associate superintendent of Princeton City Schools.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast
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From the Podcast: Strong Leaders, Strong Schools

Dr Thomas Tucker, Superintendent of the Year, Ohio, Talks about Strong Leadership in Schools on the We Love Schools Podcast

March 31, 2016

Dr. Thomas Tucker, Princeton City Schools Superintendent (Ohio) and the National Superintendent of the Year, talks with Carole about the power of public schools, the importance of vision, the public debate over the role of public schools and what he would change if he were king for a day.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Education, Podcast
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From the Podcast: Schools and Local Control

the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula. / Allerton Hill Consulting talking with Chris Brown on Ohio Education / Podcast

March 21, 2016

“We have to provide funding to back up the mandates.”

Chris Brown, a 30-year veteran of the Southwest Local School District in Ohio, talks with Carole about the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula.

To SUBSCRIBE to our podcast via iTunes, click here.

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 Visit the WE LOVE SCHOOLS Podcast Website »

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Posted in Education, Podcast, Policy
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