Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Category: Community Outreach

Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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From the Podcast: How SHOULD your school or district communicate with you?

A woman checking her phone for emails

April 3, 2017

This week, Carole Dorn-Bell and Joel Gagne discuss the best practices for schools wanting to communicate effectively with parents and the community.

They discuss the role of newsletters, text messages, Twitter and even Snapchat.

Dorn-Bell says her first impressions, as a parent, begin with beautification and security around a school building.

Gagne adds, there’s a way to be secure but to soften it to be more welcoming.

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast
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February Newsletter: Efficiency vs Effectiveness

February 6, 2017

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Posted in Community Outreach, Social Media, Strategies
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From the Podcast: How To Spot A Great School At A Glance

January 18, 2017

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Posted in Community Outreach, Podcast

From the Podcast: Don’t Hunker in Your Bunker

September 19, 2016

We’ve talked time and time again about the key component of crisis communication is to already have a communications plan in place and a good relationship with your community so they’ll trust you when an emergency hits. This week we’re talking with Dr. Joe Clark, Superintendent of Nordonia Schools in Northfield, Ohio, about leadership and communications when a crisis hits.

@DrJoeClark

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Community Outreach, Leadership, Podcast
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From the Podcast: Building a “Crowdstruction” Movement

September 13, 2016

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Community Outreach, Podcast
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Report Defines Educational Value of Schools

September 6, 2016

QP Media Release Fall 2016
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Posted in Community Outreach

The Quality Profile Made Easy

August 30, 2016

The Quality Profile Made Easy
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Posted in Community Outreach

From the Podcast: Grassroots Campaigning for Your Ballot Issues

August 29, 2016

This week’s guest is Susan Mahler from Mahler Strategic Consulting. Her work with Ohio Schools to build effective grassroots campaigns to pass levy issues has earned her a winning reputation as a strategic authority in education and campaigns.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Campaigns, Community Outreach, Podcast
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From the Podcast: Grassroots How To

August 24, 2016

This week, we’re talking with Mike Klein about creating grassroots programs that can affect real change for students. Mike is a former member of the New Albany Schools School Board and the creator of the grassroots movement, Eagle Pride Victory Club.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Campaigns, Community Outreach, Podcast
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