Allerton Hill Blog

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Category: Community Outreach

From the Podcast: School funding uncertainty

Woman crunching numbers on a calculator relating to school funding

September 18, 2017

Operating with school funding uncertainty

In this episode of the We Love Schools Podcast, hosts Carole Dorn-Bell and Joel Gagne talk about uncertainty around school funding and the huge impact it can have on schools. A lot of school levies are on the ballot in the fall, and if these levies don’t pass, it can have a huge impact on the school and the community, and it can be difficult for a school to operate within this cloud of uncertainty.

“Number one, talk about it with your community,” Dorn-Bell says about the uncertainty that can surround school funding. “Because if you don’t talk about it, it must not be happening. And then if something really bad happens, like funding is just ripped out from under you, your community is going to say ‘What the heck?’ and ‘Where were you?’ and ‘Why weren’t you telling us that this was going to happen?'”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Strategies
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From the Podcast: Communicating to our communities

Two women talking about their school district

July 17, 2017

This week, Meg Ansara, founding partner at 270 Strategies, talks with Joel Gagne about increasing engagement with the community, the importance of school principals and the future of public education.

Ansara credits her own education growing up in Massachusetts, as shaping her view on the topic.

“At a personal level, I feel like there’s no more important work than working on public education,” Ansara says. “I myself experienced as I got older so many of the opportunities that I received, as well as the sense of opportunity, really comes from the educational privilege that I got. For me that translates into a deep sense of responsibility in terms of making sure that every American child has the same great opportunity and access to a high-quality education.”

 Click here to read the full post on We Love Schools »

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From the Podcast: The challenges and opportunities for small and rural schools

Wheat field with blue sky

May 22, 2017

In this episode, Kirk Koennecke, the Superintendent at Graham Local Schools in Ohio, and Allen Pratt, Executive Director of the National Rural Education Association, talk about the unique needs and challenges facing rural and small schools.

Pratt tells host Carole Dorn-Bell that it’s a timely discussion because of the climate in Washington, D.C.

“When we go around the U.S. talking to different groups, this is rural education and rural small schools’ 15 minutes of fame right now,” Pratt says. “I think in Washington, they’ve paid attention, and rural is definitely a buzzword. It’s a positive culture that we have to take advantage of, and tell our story and be that voice to help all rural schools and communities.”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Issues Facing Schools Today, Podcast
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From the Podcast: How to teach school districts how to use social media

Strategizing social media for a school district via phone and paper

May 1, 2017

Recurring guest Andrea Gribble joins the podcast to explain how she gets schools to understand and harness the power of social media.

Gribble, the founder of #SocialSchool4edu.com, knows it’s difficult for teachers and administrators to stay on top of the ever-changing world of social media.

She started her business three years ago to serve the social media needs of small businesses, but, thanks to her own childhood school district, realized the immense opportunity to assist educators.

Her Woodbury, Minnesota company now serves 30 schools in four states.

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast, Social Media
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From the Podcast: How schools should use social media

Woman using social media on her phone

April 17, 2017

In this episode, hosts Carole Dorn-Bell and Joel Gagne, speak with Andrea Gribble, founder of #SocialSchool4edu.com. As an expert in the use of social media in schools, Gribble shares her thoughts on the variety of social media platforms, the challenges that school districts face, and parent engagement.

Gribble calls social media a “complete game changer” for schools wanting to better engage with the community.

Most adults are on social media, she notes.

“And if are schools aren’t there, what kind of information are they learning about our schools?”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast, Social Media
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Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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From the Podcast: How SHOULD your school or district communicate with you?

A woman checking her phone for emails

April 3, 2017

This week, Carole Dorn-Bell and Joel Gagne discuss the best practices for schools wanting to communicate effectively with parents and the community.

They discuss the role of newsletters, text messages, Twitter and even Snapchat.

Dorn-Bell says her first impressions, as a parent, begin with beautification and security around a school building.

Gagne adds, there’s a way to be secure but to soften it to be more welcoming.

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast
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February Newsletter: Efficiency vs Effectiveness

February 6, 2017

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Posted in Community Outreach, Social Media, Strategies
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From the Podcast: How To Spot A Great School At A Glance

January 18, 2017

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Posted in Community Outreach, Podcast

From the Podcast: Don’t Hunker in Your Bunker

September 19, 2016

We’ve talked time and time again about the key component of crisis communication is to already have a communications plan in place and a good relationship with your community so they’ll trust you when an emergency hits. This week we’re talking with Dr. Joe Clark, Superintendent of Nordonia Schools in Northfield, Ohio, about leadership and communications when a crisis hits.

@DrJoeClark

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Community Outreach, Leadership, Podcast
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