Allerton Hill Blog

for industry news, case studies, new media & communications strategies

From the Podcast: Don’t Hunker in Your Bunker

September 19, 2016

We’ve talked time and time again about the key component of crisis communication is to already have a communications plan in place and a good relationship with your community so they’ll trust you when an emergency hits. This week we’re talking with Dr. Joe Clark, Superintendent of Nordonia Schools in Northfield, Ohio, about leadership and communications when a crisis hits.

@DrJoeClark

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Posted in Community Outreach, Leadership, Podcast
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From the Podcast: Building a “Crowdstruction” Movement

September 13, 2016

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Posted in Community Outreach, Podcast
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Report Defines Educational Value of Schools

September 6, 2016

QP Media Release Fall 2016
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Posted in Community Outreach

The Quality Profile Made Easy

August 30, 2016

The Quality Profile Made Easy
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Posted in Community Outreach

From the Podcast: Grassroots Campaigning for Your Ballot Issues

August 29, 2016

This week’s guest is Susan Mahler from Mahler Strategic Consulting. Her work with Ohio Schools to build effective grassroots campaigns to pass levy issues has earned her a winning reputation as a strategic authority in education and campaigns.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Campaigns, Community Outreach, Podcast
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From the Podcast: Grassroots How To

August 24, 2016

This week, we’re talking with Mike Klein about creating grassroots programs that can affect real change for students. Mike is a former member of the New Albany Schools School Board and the creator of the grassroots movement, Eagle Pride Victory Club.

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Posted in Campaigns, Community Outreach, Podcast
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How great school districts boost home prices

How Good School Districts Help the Local Economy and Real Estate Pricing / from CBS News / Allerton Hill Consulting for School Communications

August 17, 2016

“You’ve heard that location is the most important thing to consider when buying a home? New research says that may be true only if that location happens to be in a good school district. Homes in the best districts sell faster and for nearly 50 percent more than the average house.

A study by Realtor.com looked at all open real estate listings at the end of July and compared listing prices in school districts that commanded the top two ratings from GreatSchools.org. The result was noteworthy.

Homes in great school districts — ranking a 9 or 10 on Great School’s 10-point scale — commanded an average price of $400,000 compared with the national median price of $269,000. Homes in poor school districts sold at a near 16 percent discount to the national median price, or $225,000 on average, according to the study.”

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Posted in Community Outreach

From the Podcast: Technology in the Classroom

August 8, 2016

“I believe our biggest problem with technology actually starts in our minds. Our minds our the greatest software ever invented and we need to program it for excellence.” — Vicky Davis

This week, Vicki Davis is our guest, talking about the strengths and impediments of technology in the classroom and for the school district at large. Vicki is a teacher of technology in Westwood Schools in Camilla, Georgia and the author of the Cool Cat Teacher Blog.

To SUBSCRIBE to our podcast via iTunes, click here.

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Posted in Podcast, Technology

Summer Break

July 28, 2016

Finals are over, swimming pools have opened, and school books have been tossed aside – it is officially summer. However, the thought of summer break can evoke many different reactions. To students it may mean months of freedom and neglect of their educational materials. For parents, it may mean finding ways to fill free time. However, for many teachers and school districts there is no real break, but instead an opportunity to stay connected with students, parents, and the community, and prevent a lapse in learning. Even with students away from school, there are several ways to keep them reading and learning, which seeks to benefit all parties come August. Additionally, it is to the benefit of the school district that it stays active in the community and upholds a positive image of a district that is truly caring and involved.

Firstly, it is essential for schools to keep in touch. Without regular information being passed along to students directly from their teachers, utilizing mailing systems and social media becomes even more important. Sending out newsletters to student households is a great way to give out tips on retaining last year’s lessons, preparing for back-to-school, or sending updates on programs that the school may be hosting. Most importantly, creating a consistent presence is a comfort to parents as well, and will not go unnoticed during future levy campaigns. The same can be said for a presence on social media, keeping the district more accessible and up-to-date.

Secondly, schools can benefit from being more involved as well. Most cities or towns have an influx of parades, fairs, family days, and other public events in the summer months. These are perfect opportunities to make the school district one with the community and reach out to families and students. Giving out tips on reading retention, holding book drives, book giveaways, or even tabling with fun math based games or science experiments encourages parents to keep their children mentally engaged and garners trust in the school. However, districts don’t need to wait for an event to be active; a public library or even the school itself can provide further opportunities for involvement. The library is the perfect place for one or all of the reading centered events previously described. Furthermore, an even simpler solution to fighting the reading lapse could be allowing students to rent books from the school library throughout the summer as well.

Summer break shouldn’t be seen as freedom from education, but time to engage. When a school district utilizes these months wisely, the benefits are seen throughout. Students come back to school better prepared, parents are happy that their children are busy and their schools involved, and the responsibility of teachers to make up for months of neglect is lessened. Ahead is a brighter school year with strengthened relations and trust between the school and the community.

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Trending Topics that Talk Real Issues

Can schools talk about controversial topics on social media? Allerton Hill Consulting talks about social media in a real world

July 26, 2016

Last year when Starbucks announced its #RaceTogether initiative, the backlash was quick and relentless. The idea of having authentic conversations about race relations between Starbucks baristas and customers appeared to be contrived, a publicity stunt and an elitist, narrow-minded, savior-complex way of approaching a serious and complicated issue that requires the voices of people who aren’t spending $4 on a latte each day. The initiative was considered by most to be a failure and as public relations experts rehashed what went wrong, it was a clear that no matter how well intentioned the Starbucks initiative, there remained a disconnect in delivery, execution and tone.

So how do we talk about serious issues in this coffee-to-go, Twitter-feed world? Or should we even try? Is it possible to talk about race, class, gender and sexual orientation in a real way on a Facebook timeline or in a podcast? How do you balance speed with substance?

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Posted in Community Outreach, Leadership, Social Media
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