Allerton Hill Blog

for industry news, case studies, new media & communications strategies

From the Podcast: The View from City Hall: A former mayor talks local schools

Children in classroom raising hands

July 31, 2017

In this episode, Mark Kingseed, former mayor of Centerville, Ohio, discusses the value of local governance in public schools, the future of community-based schools and the relationship between local schools and their communities.

Kingseed, who served as mayor of the Dayton-area community for 12 years beginning in 2003, says it’s critical that a city to work hand-in-hand with the local school board.

Strong schools make strong communities, he says, and help draw young families that put down roots for 20 or 30 years.

 Click here to read the full post on We Love Schools »

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Posted in Issues Facing Schools Today, Podcast
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How to Attract Relocating Families for the Upcoming School Year

How to Attract Relocating Families for the Upcoming School Year

July 19, 2017

Many families with children already know where they will attend school in the fall, but not everyone does. Some families may unexpectedly relocate due to new work opportunities or other changes in family circumstances. These families can suddenly find themselves searching for the best schools in late spring or even during summer vacation. Putting your best foot forward can improve the chances that relocating families will choose you. Follow these tips for recruiting and winning the favor of families in search of a new school for their students in the fall.

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From the Podcast: Communicating to our communities

Two women talking about their school district

July 17, 2017

This week, Meg Ansara, founding partner at 270 Strategies, talks with Joel Gagne about increasing engagement with the community, the importance of school principals and the future of public education.

Ansara credits her own education growing up in Massachusetts, as shaping her view on the topic.

“At a personal level, I feel like there’s no more important work than working on public education,” Ansara says. “I myself experienced as I got older so many of the opportunities that I received, as well as the sense of opportunity, really comes from the educational privilege that I got. For me that translates into a deep sense of responsibility in terms of making sure that every American child has the same great opportunity and access to a high-quality education.”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast
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From the Podcast: It’s summer time. Now is the time to plan for the fall!

Man on laptop at the beach

July 3, 2017

In this episode, Carole Dorn-Bell and Joel Gagne talk about how to use the summer to prepare for the upcoming school year.

The bottom line: It’s not wise to just turn off the lights or go on cruise control.

The less chaotic summertime can be a great chance to learn new forms of social media, prepare newsletters, conduct polling or manage outreach for an upcoming fall ballot.

“Summer goes away quickly, and so before you know it you are right on top of some of those publications and the need to get those out,” Dorn-Bell says. “So take advantage of the bit of luxury of time that you have with those and get those done.”

 Click here to read the full post on We Love Schools »

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Posted in Podcast, Strategies
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Tips for How School Administrators Can Build Trust in the Community

Tips for How School Administrators Can Build Trust in the Community

June 23, 2017

School administrators face challenging tasks and not all of which are directly related to providing support and structure for their school’s classrooms. Administrators are also expected to mold and shape the relationships between the community and the school itself. That bond provides a great deal of fortification against the winds of change and improves the chances of success for both students and the school. The team at Allerton Hill Consulting, LLC would like to offer the following tips to help school administrators make the most of the ever-present relationship between the school and the community that it serves. 

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From the Podcast: The challenges and opportunities for small and rural schools

Wheat field with blue sky

May 22, 2017

In this episode, Kirk Koennecke, the Superintendent at Graham Local Schools in Ohio, and Allen Pratt, Executive Director of the National Rural Education Association, talk about the unique needs and challenges facing rural and small schools.

Pratt tells host Carole Dorn-Bell that it’s a timely discussion because of the climate in Washington, D.C.

“When we go around the U.S. talking to different groups, this is rural education and rural small schools’ 15 minutes of fame right now,” Pratt says. “I think in Washington, they’ve paid attention, and rural is definitely a buzzword. It’s a positive culture that we have to take advantage of, and tell our story and be that voice to help all rural schools and communities.”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Issues Facing Schools Today, Podcast
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From the Podcast: How to teach school districts how to use social media

Strategizing social media for a school district via phone and paper

May 1, 2017

Recurring guest Andrea Gribble joins the podcast to explain how she gets schools to understand and harness the power of social media.

Gribble, the founder of #SocialSchool4edu.com, knows it’s difficult for teachers and administrators to stay on top of the ever-changing world of social media.

She started her business three years ago to serve the social media needs of small businesses, but, thanks to her own childhood school district, realized the immense opportunity to assist educators.

Her Woodbury, Minnesota company now serves 30 schools in four states.

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast, Social Media
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From the Podcast: How schools should use social media

Woman using social media on her phone

April 17, 2017

In this episode, hosts Carole Dorn-Bell and Joel Gagne, speak with Andrea Gribble, founder of #SocialSchool4edu.com. As an expert in the use of social media in schools, Gribble shares her thoughts on the variety of social media platforms, the challenges that school districts face, and parent engagement.

Gribble calls social media a “complete game changer” for schools wanting to better engage with the community.

Most adults are on social media, she notes.

“And if are schools aren’t there, what kind of information are they learning about our schools?”

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast, Social Media
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Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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From the Podcast: How SHOULD your school or district communicate with you?

A woman checking her phone for emails

April 3, 2017

This week, Carole Dorn-Bell and Joel Gagne discuss the best practices for schools wanting to communicate effectively with parents and the community.

They discuss the role of newsletters, text messages, Twitter and even Snapchat.

Dorn-Bell says her first impressions, as a parent, begin with beautification and security around a school building.

Gagne adds, there’s a way to be secure but to soften it to be more welcoming.

 Click here to read the full post on We Love Schools »

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Posted in Community Outreach, Podcast
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