Allerton Hill Blog

for industry news, case studies, new media & communications strategies

How to Attract Relocating Families for the Upcoming School Year

How to Attract Relocating Families for the Upcoming School Year

July 19, 2017

Many families with children already know where they will attend school in the fall, but not everyone does. Some families may unexpectedly relocate due to new work opportunities or other changes in family circumstances. These families can suddenly find themselves searching for the best schools in late spring or even during summer vacation. Putting your best foot forward can improve the chances that relocating families will choose you. Follow these tips for recruiting and winning the favor of families in search of a new school for their students in the fall.

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Tips for How School Administrators Can Build Trust in the Community

Tips for How School Administrators Can Build Trust in the Community

June 23, 2017

School administrators face challenging tasks and not all of which are directly related to providing support and structure for their school’s classrooms. Administrators are also expected to mold and shape the relationships between the community and the school itself. That bond provides a great deal of fortification against the winds of change and improves the chances of success for both students and the school. The team at Allerton Hill Consulting, LLC would like to offer the following tips to help school administrators make the most of the ever-present relationship between the school and the community that it serves. 

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Marketing battle: Schools pull out stops to win students

April 3, 2017

TrustED (blog) by Todd Kominiak

Last week, a lawsuit brought by public school parents in Nashville, Tenn., against an area charter school network received class-action status.

According to News Channel 5, the lawsuit accuses RePublic Schools Nashville of spamming local parents with text messages aimed at siphoning students from Nashville Metro Public Schools to the company’s for-profit charter school network.

In total, close to 4,000 parents received the texts. Attorneys representing aggrieved parents are now seeking $1,500 in damages for each message.

It remains to be seen whether the parents will win their legal battle. Either way, the story shines a light on a reality that many public leaders suddenly face: Competition from charter schools, private vouchers, and other alternatives is real. And many of these schools are investing in marketing to attract families.

Joel Gagne is president of Allerton Hill Consulting, a marketing firm that contracts with public schools. His take: Public schools need to step up their game if they want to compete with other providers. “K12 leaders have to adopt the mentality that they are competing for these students. And they must understand that this is no longer a fair fight.

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Posted in Allerton Hill News, Campaigns, Community Outreach, Education, Issues Facing Schools Today, Policy, Social Media, Strategies
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From the Podcast: How to Support Transgender Students in our Schools

February 28, 2017

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Posted in Issues Facing Schools Today, Leadership, Podcast
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From the Podcast: Expanding Sign Language in Our Schools

February 21, 2017

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Posted in Education, Podcast
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From the Podcast: What the Proposed Ohio Budget Means for Schools and What Happens Next

February 14, 2017

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Posted in Budget & Finance, Policy
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February Newsletter: Efficiency vs Effectiveness

February 6, 2017

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Posted in Community Outreach, Social Media, Strategies
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This Week Around the Web

February 3, 2017

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Posted in Weekly Links

Digital Spotlight: Streamlining Communication

February 2, 2017

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Posted in Social Media, Technology
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Create Once Publish… Enthusiastically

February 1, 2017

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Posted in Social Media, Strategies