Allerton Hill Blog

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From the Podcast: School funding uncertainty

Woman crunching numbers on a calculator relating to school funding

September 18, 2017

Operating with school funding uncertainty

In this episode of the We Love Schools Podcast, hosts Carole Dorn-Bell and Joel Gagne talk about uncertainty around school funding and the huge impact it can have on schools. A lot of school levies are on the ballot in the fall, and if these levies don’t pass, it can have a huge impact on the school and the community, and it can be difficult for a school to operate within this cloud of uncertainty.

“Number one, talk about it with your community,” Dorn-Bell says about the uncertainty that can surround school funding. “Because if you don’t talk about it, it must not be happening. And then if something really bad happens, like funding is just ripped out from under you, your community is going to say ‘What the heck?’ and ‘Where were you?’ and ‘Why weren’t you telling us that this was going to happen?'”

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Tips on Optimizing Email Marketing Efforts for School Districts

Tips on Optimizing Email Marketing Efforts for School Districts

September 13, 2017

Love it or hate it, email marketing is a trend that seems to be here to stay, and school districts can use this powerful tool to reach out to parents, students and the greater community. The team at Allerton Hill Consulting offers the following tips on creating an email marketing campaign that delivers results.  

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From the Podcast: The next four years for public education

Children running through the hall in a public school

September 11, 2017

The future of public education

In this episode of the We Love Schools Podcast, host Joel Gagne talks with Marlon Marshall, a founding partner at 270 Strategies, about the 2016 presidential election and what’s to come for schools, both politically and legislatively. Marshall served as Special Assistant to the President and Principal Deputy Director in the Obama White House Office of Public Engagement, where he led on-the-ground enrollment for the Affordable Care Act.

In the 2016 election, public education, usually a hot-button topic, took a backseat to other debates. Marshall expects much the same in 2020, when President Trump is likely to seek re-election.
But he says those discussions around education can take place locally.

“I think education is really really important,” he says. “I think if we could get candidates to really start talking about that and… tie it to people’s economic futures and why education is important, I do think there’s a lot that can be done at the local level.”

 Click here to read the full post on We Love Schools »

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Posted in Social Media, Strategies
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How to form an authentic voice for your social media

Two teachers looking at a computer discussing social media

September 7, 2017

Forming an authentic voice

Which brands best leverage social media and mass communication with a unique, singular voice? Wendy’s is a strong local example.

The world of social media is a crowded place. With so many people and organizations sharing content in a 24/7 news and information cycle, it can be difficult to stay focused and cut through the clutter.

But it’s not impossible for your school to stay focused and form an authentic social media voice.

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Posted in Social Media, Strategies
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From the Podcast: The kindergarten parent’s experience & what it means

Children in a kindergarten class talking to a teacher

September 4, 2017

This week, hosts Joel Gagne and Carole Dorn-Bell discuss the importance of putting your best foot forward with kindergarten parents as it’s often their first experience with the school district.

Gagne and Dorn-Bell share stories from their own experiences to help schools make informed decisions about communicating with new families.

With his daughter heading into kindergarten in Washington, D.C., Gagne says the importance of a strong first impression was not lost on him.

“One meeting with the principal convinced us to buy a house,” he says. “We knew right away that she was the right fit for us.”

Education leadership should always be an emphasis. Parents will want to know that strong leaders are in place and will remain there, and that the tone set at the top will trickle down to teachers.

 Click here to read the full post on We Love Schools »

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Posted in Education, Podcast
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Tips for Updating and Maintaining School Website

Tips for Updating and Maintaining School Website

August 30, 2017

Your school website is one of your most valuable marketing tools. It provides a one-stop look at what you have to offer for students and the community. Making sure it reflects well on you and provides the information parents, and community members, need and want is vital. This requires regular updates and maintenance, but it is easier than you may think. Follow these tips for keeping your school website up-to-date and informative.

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Posted in Technology
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From the Podcast: Financial Communication Plans and listening to your community

A group of parents and teachers discussing a school's financial communications plan

August 28, 2017

In this episode, host Carole Dorn-Bell speaks with Jenni Logan, named the 2016 Outstanding Treasurer/CFO of the Year by the Ohio Association of School Business Officials’ Foundation for School Business Management. Logan, who is treasurer of Lakota Local Schools near Cincinnati, talks about a Financial Communication Plan, lessons learned from losing ballot initiatives and the value of a listening tour.

Dorn-Bell and Logan first discuss the benefits of having a prospectus document, which weaves together and combines the narratives of what’s happening academically, facility-wise, operationally and fiscally.

“Because those are all so interrelated,” Dorn-Bell says. “It’s this fabulous document.”

Many school districts struggle with financial communication, so it’s important to have materials conveying all relevant details.

“We communicate quite a bit about what’s going on instructionally inside the walls of the school district,” Logan says. “But the financial piece, we don’t do as often.”

 Click here to read the full post on We Love Schools »

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Posted in Education, Podcast, Strategies
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How to Continue Your School Marketing Efforts During the Summer

How to Continue Your School Marketing Efforts During the Summer

August 16, 2017

Summer vacation gives teachers and students a much-needed break from school, but that doesn’t mean you should cease your efforts at marketing your school in the community. In fact, school vacation provides numerous opportunities for you to grow your presence and show off your commitment to the community.

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Posted in Strategies
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From the Podcast: Teaching as a Second (or Third) Career

Man with briefcase walking into school

August 14, 2017

In today’s episode, Carole Dorn-Bell hosts Michael Demana, who made a career change later in life to begin teaching. Demana provides tips for anybody who is considering making the switch to education.

“Our generation is really the first to experience the impact of that,” Demana says, speaking about how people are more likely to switch jobs and careers throughout their lives. “I know a lot of friends who have had to make midlife career changes.”

After a few other jobs out of college, Demana began working for an airline, which he believed would give him the time and energy to follow his dream of writing fiction. While he didn’t necessarily write as much as he planned, he was happy with his job and the travel it afforded him—until his airline merged with another airline.

 Click here to read the full post on We Love Schools »

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Posted in Education, Podcast
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Prepare Your Goals for the Upcoming School Year with These Tips

Prepare Your Goals for the Upcoming School Year with These Tips

August 2, 2017

Back-to-School is an exciting time for both students and staff and is the ideal time to set new goals in motion. Capitalizing on the natural optimism and enthusiasm that accompanies the first few weeks of school will give your programs the boost they need to become successful. That’s why you need to prepare your school marketing plan during the summer, so it is ready to put in motion on the first day back to class.

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Posted in Allerton Hill News
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