Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Monthly Archives: August 2017

Tips for Updating and Maintaining School Website

Tips for Updating and Maintaining School Website

August 30, 2017

Your school website is one of your most valuable marketing tools. It provides a one-stop look at what you have to offer for students and the community. Making sure it reflects well on you and provides the information parents, and community members, need and want is vital. This requires regular updates and maintenance, but it is easier than you may think. Follow these tips for keeping your school website up-to-date and informative.

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Posted in Technology
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From the Podcast: Financial Communication Plans and listening to your community

A group of parents and teachers discussing a school's financial communications plan

August 28, 2017

In this episode, host Carole Dorn-Bell speaks with Jenni Logan, named the 2016 Outstanding Treasurer/CFO of the Year by the Ohio Association of School Business Officials’ Foundation for School Business Management. Logan, who is treasurer of Lakota Local Schools near Cincinnati, talks about a Financial Communication Plan, lessons learned from losing ballot initiatives and the value of a listening tour.

Dorn-Bell and Logan first discuss the benefits of having a prospectus document, which weaves together and combines the narratives of what’s happening academically, facility-wise, operationally and fiscally.

“Because those are all so interrelated,” Dorn-Bell says. “It’s this fabulous document.”

Many school districts struggle with financial communication, so it’s important to have materials conveying all relevant details.

“We communicate quite a bit about what’s going on instructionally inside the walls of the school district,” Logan says. “But the financial piece, we don’t do as often.”

 Click here to read the full post on We Love Schools »

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Posted in Education, Podcast, Strategies
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How to Continue Your School Marketing Efforts During the Summer

How to Continue Your School Marketing Efforts During the Summer

August 16, 2017

Summer vacation gives teachers and students a much-needed break from school, but that doesn’t mean you should cease your efforts at marketing your school in the community. In fact, school vacation provides numerous opportunities for you to grow your presence and show off your commitment to the community.

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Posted in Strategies
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From the Podcast: Teaching as a Second (or Third) Career

Man with briefcase walking into school

August 14, 2017

In today’s episode, Carole Dorn-Bell hosts Michael Demana, who made a career change later in life to begin teaching. Demana provides tips for anybody who is considering making the switch to education.

“Our generation is really the first to experience the impact of that,” Demana says, speaking about how people are more likely to switch jobs and careers throughout their lives. “I know a lot of friends who have had to make midlife career changes.”

After a few other jobs out of college, Demana began working for an airline, which he believed would give him the time and energy to follow his dream of writing fiction. While he didn’t necessarily write as much as he planned, he was happy with his job and the travel it afforded him—until his airline merged with another airline.

 Click here to read the full post on We Love Schools »

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Posted in Education, Podcast
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Prepare Your Goals for the Upcoming School Year with These Tips

Prepare Your Goals for the Upcoming School Year with These Tips

August 2, 2017

Back-to-School is an exciting time for both students and staff and is the ideal time to set new goals in motion. Capitalizing on the natural optimism and enthusiasm that accompanies the first few weeks of school will give your programs the boost they need to become successful. That’s why you need to prepare your school marketing plan during the summer, so it is ready to put in motion on the first day back to class.

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Posted in Allerton Hill News
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