Allerton Hill Blog

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Monthly Archives: March 2016

From the Podcast: Strong Leaders, Strong Schools

Dr Thomas Tucker, Superintendent of the Year, Ohio, Talks about Strong Leadership in Schools on the We Love Schools Podcast

March 31, 2016

Dr. Thomas Tucker, Princeton City Schools Superintendent (Ohio) and the National Superintendent of the Year, talks with Carole about the power of public schools, the importance of vision, the public debate over the role of public schools and what he would change if he were king for a day.

To SUBSCRIBE to our podcast via iTunes, click here.

CONTINUE READING »

 Visit the WE LOVE SCHOOLS Podcast Website »

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Posted in Education, Podcast
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Fallon Research Report: School State Report Cards, Awareness & Perception

Data - Fallon Research Survey on School Report Cards

March 24, 2016

A recent survey conducted by Fallon Research has revealed interesting data both about the knowledge of Ohio residents (including parents) of school report cards and their impact on voting. There has been a considerable movement in recent years against standardized testing in Ohio as more and more parents opt their children out of the testing. As schools seek new ways to communicate their progress through Quality Profiles and integrated communication strategies, the results from this survey make it very clear that regardless of how you measure your school’s achievements, getting the message OUT must be a priority and a multi-pronged approach to ensure efficacy.

A few data points to consider as schools assess their communications plans. (For the full survey, click here to download the Fallon Research report.)

  • Less than half of the public was aware of the recent release of the state report cards and only 57% of parents were aware. Schools with high performance scores should be alarmed at this figure and make a stronger effort to communicate their results.
  • Only 32% of those surveyed believe that the report cards are an accurate reflection of a school’s performance. This provides a clear argument for schools to use a broader range of communications and assessments to convey their success and progress.
  • 40% of those surveyed noted that their confidence would be undermined by a low performance grade. Equally concerning is the 48% who said that their confidence would be unchanged by a negative report card. Schools should think critically about whether this means that the public already has a negative attitude or have developed a general sense of apathy towards their local schools that needs to be counteracted.

Allerton Hill works with schools to create a year-round communications plan that includes traditional and new (social) media, face-to-face conversations as well as the valuable Quality Profile annual report — often released in conjunction with a State of the Schools address. Our communication plans can help ensure that your community is well informed of your successes as well as your needs for support. A strong, consistent communications strategy will counteract any negative attacks or opposition by creating a base of knowledgeable support and good will towards your school. Contact us today if you would like more information and to begin an audit of your school’s communication strategies.

For the full survey, click here to download the Fallon Research report.

 

 Survey & analysis from Fallon Research

 PERMALINK »
Posted in Campaigns, Community Outreach

From the Podcast: Schools and Local Control

the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula. / Allerton Hill Consulting talking with Chris Brown on Ohio Education / Podcast

March 21, 2016

“We have to provide funding to back up the mandates.”

Chris Brown, a 30-year veteran of the Southwest Local School District in Ohio, talks with Carole about the value of local control, the importance of public education, the differences between schools and businesses, and the impact of adding more and more requirements to school curricula.

To SUBSCRIBE to our podcast via iTunes, click here.

CONTINUE READING »

 Visit the WE LOVE SCHOOLS Podcast Website »

 PERMALINK »
Posted in Education, Podcast, Policy
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From the Podcast: Preparing Our Future Educational Leaders to Communicate

Preparing Our Future Educational Leaders to Communicate / We Love Schools Podcast Episode / Dr. Todd Hoadley from Dublin City Schools

March 14, 2016

“Trust is built through communication.” — Dr. Todd Hoadley

Communication is key and, in our changing world, so is learning to adapt. This week, Carole Dorn-Bell speaks with Dr. Todd Hoadley, Superintendent of Dublin City Schools (OH), and Jennifer Economus, Allerton-Hill Consulting. Topics include how to develop communication skills, the limits of social media, the value of face-to-face communication, using Instagram, developing a social media identity, and the importance of local newspaper.

“Our community has high expectations. People expect communications to be accurate. They expect it to be timely. And by timely I mean NOW.” — Dr. Todd Hoadley

To SUBSCRIBE to our podcast via iTunes, click here.

CONTINUE READING »

 Visit the We Love Schools Podcast website »

 PERMALINK »
Posted in Community Outreach, Podcast, Social Media
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Personal Branding on Social Media

Personal Branding on Social Media: leadership and building community in this technology age from Allerton Hill Consulting

March 8, 2016

We’ve talked about WHY leaders need to develop a personal brand and overall STRATEGIES. This 3rd and final article of our personal branding series will focus on the specifics on how to easily build your personal brand on social media.

We’ve said it time and time again, both on the blog and to our clients on a daily basis — as a leader in today’s technology-connected society, social media is a must. While daunting at first — which networks should I join? how much time will it take? how much personal information should I share? — social media is the most efficient, economical and egalitarian way to share information and to consistently reinforce your brand as a leader.

At Allerton Hill, we always advise clients to use Twitter. It is mobile-friendly, easy and displays results in real time which means you are reaching your community now.  Beyond Twitter, join the networks that your community is using. Are all of your students & parents on Instagram? You should be, too! Ask around and sign up but be realistic about how much time you can commit to updating multiple networks. It’s better to do one and do it well rather than spread yourself to thin and never post updates.

On any network you join, create a strong public profile so that users can find you easily. Use a clear photo of yourself — but not necessarily your official photo. Write a brief profile that includes your title as well as a few tidbits about yourself that help to make you accessible and makes it clear that this is your personal account.

Once you have a profile, what should you be sharing as the superintendent or other public leader of a school?

Share school news including upcoming events, post photos of yourself at past events and make note of achievements by your students and staff. Repost notices from your school’s official accounts.

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Ask for feedback. Do you have a new policy in place? Are you considering one? Ask for input from your followers AND respond to any replies or direct messages you receive.201603-personalbrandonsm-tweet02

 

Be yourself. The best way to encourage honesty and engagement is to share your personality. Mix in tweets about your favorite hobbies, local pastimes and your opinions on “pressing matters” of the day such as sports teams, the Oscars and the weather.201603-personalbrandonsm-tweet03

 

Use photos whenever possible/appropriate. Photos stand out and encourage more engagement.

Use your school’s official hashtag to ensure your posts show up in searches.

It should go without saying, that your opinion on controversial subjects including politics and religion should not be included in your Twitter feed. But just in case, we’ll say it again: your opinion on controversial subjects including politics and religion should not be included in your Twitter (or Snapchat or Instagram or Facebook…) feed.

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Posted in Community Outreach, Social Media
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From the Podcast: What Does “Sociability” Mean & Why Is It Important For My School?

Technology in schools / advice from Blackboard.com from the We Love Schools Podcast

March 7, 2016

Dane Dellenbach, from Blackboard, talks with Joel about “sociability” – a way for schools to use all of their social media platforms all under one roof. Dane talks about technology, the value of keeping all of your district on the same page, and the difference between “good” and “bad” technology within the educational field.

“Celebrate everything. Small, big, it doesn’t matter. Your community wants to know.” 

To SUBSCRIBE to our podcast via iTunes, click here.

 

CONTINUE READING »

 Visit the We Love Schools Podcast website »

 PERMALINK »
Posted in Podcast, Social Media, Technology
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