Allerton Hill Blog

for industry news, case studies, new media & communications strategies

Are You Following the Social Media Rule of Thirds?

November 7, 2015

It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.

What is Social Media’s Rule of Thirds?

⅓ of your social content promotes your business, converts readers, and generates profit.

⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.

⅓ of your social content should be based on personal interactions and build your personal brand.

Sharing your own branded content should come naturally. It’s the other two thirds that may be a challenge. Let’s talk about why sharing professional and personal content is equally important.

 Click here to continue reading this article on Hootsuite.com »

 PERMALINK »
Posted in Campaigns, Community Outreach, Education, Social Media
Keywords: , , , ,