November 7, 2015
It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following.
What is Social Media’s Rule of Thirds?
⅓ of your social content promotes your business, converts readers, and generates profit.
⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
⅓ of your social content should be based on personal interactions and build your personal brand.
Sharing your own branded content should come naturally. It’s the other two thirds that may be a challenge. Let’s talk about why sharing professional and personal content is equally important.