November 19, 2015
The surge in the use of mobile devices among all age groups could make podcasts a valuable implement in a school district’s communications toolbox. Podcasts create a unique communications opportunity because of their portability, ease of use and growing popularity. With careful planning and a little creativity, podcasts could become a primary source of information for your schools to communicate with staff, students, parents and the community.
What is a podcast? Podcasts are audio or video files stored online that may be downloaded by subscribers to their computer, MP3 player (such as an iPod) or smartphone.
According to Pew Research Center, more than one-third of all Americans, ages 12 years or older, have listened to at least one podcast, and researchers say that number is growing. According to a study by Edison Research, among daily podcast listeners, podcasts occupied 30 percent of their listening time, more than any other audio source.